Don’t know what search engine optimization is? Know someone who needs easy to understand overview of SEO? That’s what this video provides, in three minutes. It’s part of the many resources provided by Search Engine Land’s “What Is SEO” page & the video was created with Common Craft, which has many other great, short explainer videos like this at



  1. SEO stands for search engine optimization simply meaning ranking of your website in search engines. I've been using SpeedRankSEO to increase my site's rank and it's great to see their work in effect.

  2. yes,search engine optimization is very useful to the user..we can search any thing or matter in which we are having confusion about the business internet marketing is the place where we can boost up ourselves.thanks for the video..

  3. This video is so concise and easy to understand. Search engine optimization has definitely become a necessity for small and huge businesses alike, so it's an advantage to be knowledgeable about SEO.

  4. What a great metaphor! The key to SEO is educating the client! For anyone working in the SEO field we understand the hard work, but we need to learn how to educate people with these type metaphors or layman's terms, without boring them to death!