What is Google AdWords? Learn how Google AdWords works in this quick video from the online advertising experts at WordStream.

What is Google AdWords? How does it work? Google AdWords is an auction-based system that enables targeted advertisements to be served in Google results and on other Google properties. Learn how Google AdWords works in this quick video from the online advertising experts at WordStream. You’ll see how it all starts with a search, and how businesses place bids to get their ads in the results for relevant keyword searches. The highest-quality, most engaging ads earn high Quality Scores, which enables them to rank higher even with lower bids, incentivizing advertisers to create great, user-friendly ads. You’ll learn how Google uses a combination of Quality Score and maximum bid to determine how much you pay when someone clicks your ad.

Visit http://www.wordstream.com/articles/what-is-google-adwords to learn more about how AdWords works.

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