Welcome to the first in a series of quick videos on Frequently asked Automotive PPC questions.

In the first installment in the series, our in-house automotive Pay Per Click digital marketing experts tell you what CTR (Click through rate) means, and some of the ways that we make sure to improve this in the paid search campaigns that we run for dealers of all sizes.

If you are considering running a PPC campaign or your dealership, whether you are a small independent or a national dealer group, simply give our team a shout on 0845 415 4853, or visit our website at http://www.blueskyinteractive.co.uk/solutions/paid-search/

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