From the mega corporations to the little shops on the corner every techno-savvy merchant seems to be investing something called SEO. While everyone is quite sure that SEO pronounced (Eh-Zi-OH) is important to getting possible customers to see your project, not everyone is quite sure what it is that SEO is trying to do.

Some may be afraid to ask What does SEO stand for, while others already know but can’t be sure what an SEO specialist or agency would do to help their business. To lay out the basics of this modern marketing wizardry, we will answer the question of what does SEO stand for and provide some information on how this works and why it is helpful.

The “S – E” is for “Search Engine”

Search engines, like Bing, Google and many others, work unseen and unheard but they affect the online markets in a huge way. The search engines are like the guy at supermarket who knows which items are on which aisles, but their work is far more complex than that.

Search engines are constantly “crawling” the internet and categorizing what they find on websites so that they can provide top quality information to their users. The information provided by a search engine is presented in the order they consider most relevant to the query they addressed.

This is important because a search query like “Best Pizzas Detroit” could produce virtually billions of results. The job of the search engine is to know which of these is the one the user is most likely looking for and present this one at the top of the list and all the rest in an order the user could appreciate.

The search engines are consistently updating and adapting the ways they provide this service to ensure their users are getting the best service possible and the most relevant options in the SERP (Search Engine Results Page). Online merchants on the other hand understand the value of ranking high in these pages and being the first option presented to a needy customer.

This brings us to the “O” of SEO “Optimization”

SEO is the term used to describe a whole slew of practice and techniques that can be applied to directly or indirectly improve the ranking of a specific website. This is where the use of keywords and terms come into play. Keywords ar the words used to describe the content of a site for the search engines.

An IT training company in Aberdeen would probably use words like “IT”, “Aberdeen” or “training” to describe their business, the problem is so would everyone else. How does one training company rise above the rest of the market options offering the same thing?

This is where the various techniques and methodologies of the SEO practice can be applied to improve the relevance of a specific website in relation to their search terms. These techniques include on-site SEO that focuses on the way the search engines and visitors will see your site or off-site SEO that focuses on attracting visitors from other locations on the web through links. The important thing to remember is that every aspect of how a website is organized and built will ultimately improve or detract from its standing with the search engines.

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