– Using the default settings it is very easy to lose money on Google AdWords, or to miss out on potential opportunities that would deliver a higher return on investment. This video explores ways to improve those settings and become more aware of ways to tighten up the budget usage in your account. Don’t forget to Subscribe to our channel to receive a new Digital Marketing video each week!

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  1. Great Info' – Thanks. Good to hear an English voice for a change. Are we Brits too shy to do YouTube?? (so much on here is US). Koozai sounds good – going to check out your website.

  2. One thing that I feel is paramount to saving money on your AdWords account that you left out is long tail keywords. You can identify long tail keyword phrases from your search terms report and add them to your campaigns. Because longer tail keywords are typically not as competitive in the keywords auctions your cost per click can drastically decrease. Food for thought. 🙂 

  3. very well explained and simple to understand. I will play this a few times at least to help me better understand how it works and not spending money i dont have. thanks alot.