There are some basic questions about SEO that come up really frequently, and it’s often easy to assume an answer that isn’t exactly right. In today’s Whiteboard Friday, Rand tackles three of them:

Should I put subsections of my site on subdomains or in subfolders?
Should I use a rel canonical or a 301 redirect to move content on a separate site over to my main domain?
If I have multiple websites all linking back to my main site, does that help or hurt my SEO?

https://moz.com/blog/subdomains-vs-subfolders-rel-canonical-vs-301-how-to-structure-links-optimally-for-seo-whiteboard-friday

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9 COMMENTS

  1. I have a problem that I don't think you covered. I started my website fresh out of college about 15 years ago, mainly for web design but I also set up 3 sub folders which I treat as separate domains, each featuring different kind of poetry (one for children, one for adults, my own) so they could each be on their own domain). According to Google Analytics my top ranking keywords are for the poetry sections and I'm afraid that Google has downgraded my web design content in favor of the other. However, the thought of having to set up 3 new domains to move the poetry to their own domains is too much as I'm too busy with the other end of my website (an income vs hobby type of dilema). How can I tell if the poetry sections of my website are hurting my business?

  2. Excellent video, Rand!

    Situation/Question… I have a site hosted on a free hosting platform, Tripod, which I rank very highly for my intended keywords. I will be migrating "myoldsite", and re-writing most of the content, to "mynewsite" on paid hosting, where I can control virtually everything. I cannot implement 301s on myoldsite/Tripod, but I can implement Rel Canonicals. When I complete and activate "mynewsite", it makes sense to me to add Rel Canonicals to each page on "myoldsite", pointing the appropriate pages on "mynewsite". Can I safely use a combination of Rel Canonical and Meta Refresh tags (or JavaScript redirects) to redirect "myoldsite" pages to their equivalents on "mynewsite"? …or should I leave "myoldsite" up for X months just with the Rel Canonicals and then take down "myoldsite" after I see that this practice is working?

    Thanks,

    Bob (WebGuyBob) Raymond

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