Any good SEO firm will advise you that you need to have good knowledge of your audience and your clients buying behaviors. These days how clients find and purchase products have changed dramatically since before the internet. Where clients used to go shop to shop, looking for deals and identifying the best options, they are now searching online in the comfort of their own homes and then ordering online with to the door delivery.
Before you start your online marketing campaign, it is essential that you understand the online retail buyers behavior, so that you can target your campaign towards your audience and ensure that they click on your site, driving more traffic to your site and in turn, helping you achieve greater success moving forward.
What you do need to understand is that seventy one percent of clients are directed to a company that they buy from via a top search engine, such as Bing, Google or Yahoo. This means that you need to ensure you have a solid search engine optimization campaign in place so that you can increase your ranking to reach your audience in the long run. Always bear in mind that your competitors are doing exactly the same thing.
Another interesting fact is that one third of Bing clients perform retail searches. This means that a high volume of people going unto the internet are looking for specific products or services. They may have a sudden need, this does not mean that they are already in focus to purchase, right now they are just looking at what is available.
Another of the things a SEO firm will tell you is that a client searching online is looking for a particular product or service, they are not focusing on brands in their initial search. As they find more information on particular brands this is when it sparks an interest and their search parameters change. So how does this help you? Use branded and non-branded keywords and help your clients throughout the process with links to various pages that are relevant on their site to help them with their buying decision.
It has been revealed that category searches are the top choices and companies that show in category searches are automatically considered as market leaders even if the client doesn’t click on your link. They see your name and your name is instantly associated as market leader, so focus keywords on categories as well as specific products and services.
Try and select your keywords that immediately answer a clients question. This may not be easy, but you can use long and short tailed keywords, so if a client is looking for something and asks for a particular item in a question, you want to be able to answer them with ease, this will direct them towards your link and probably encourage them to click on it.
Use shopping campaigns as a way to reach your audience. Clients are always looking for deals. So if you campaign your deals and promotions, enable clients to immediately identify where they can save money will generate more interest in your business over your competitors.
Further, focus on using images. Your images should be very high quality with excellent resolution and ensure that they are relevant. You will also want to ensure that you optimist your images, so that they come up in image searches as well.
Finally, make use of links. Manual link building to authoritative sites will help you build your brand, create an interest and help you generate more interest in the long run to achieve your gaols.