1. Hey, Rodney Hey Chase, I'm glad to see someone else has my thoughts, SEO is still all about content and user experience. As it has always been for conversions. I too am loving the new emphasis on user experience although this has alway been the case, Google's main reason for ranking you now all comes down to the user experience. good content = happy users = good rankings. Also, I agree with using tools, Save money and just check the code. I thought I was being left behind with all these tools and software supposedly showing you secrets about your site. Everything you need to know can be found within the code, everything about your competitors can be found in the Search Engines and their code. The way I've been doing SEO since 2001.