Today we’re sharing how to gain an audience for your blog with SEO (search engine optimization). There are a ton of ways to increase your blog traffic, but we’re just highlighting the main ones that are easiest (and free) that bloggers can do to grow their reach!

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Watch more videos in my “how to become a blogger series” here:


Google Keyword Planner:

SEO Yoast Plugin:

How Google will rank your posts:
1. Content: Write keyword specific topical posts
2. Blog Post Title: Whatever you’re trying to rank for, include that in the title of your blog post (be keyword specific)
3. Meta description: Writing a good meta description helps increase your click through rate.
4. Alt Tags On Images: Put alt tags on your images to tell Google what your image is about so it has another chance to rank!

*Be consistent with your blog posts
*Be consistent on social media
*SEO takes time



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  1. I think you and Doug are just so cute. Thank you for all the tips. I am in the process of the creating my blog ( coming soon ) and this has really helped me. I have finally started writing content and when I posted my first blog post in the box, yoast gave me a ton of tips/warnings such as using more of my keyword, cutting down sentences, etc. Do you solely rely on what yoast deems as "good" and "bad" ? Or do you do a mixture? I am wondering what I need to focus on completely when working with Yoast. I don't want to sound robotic in the posts I am writing. Thank you for any help, Hayley or anyone!!!

  2. Thank you for being so open and clear with this type of information. A lot of bloggers are selfish when it comes to things they've done to grow their audience. I've learned so much from your blogging videos. Subscribing because you're awesome for this.

  3. This is the precise blog for anybody who desires to find out about this topic. You understand a lot its nearly laborious to argue with you (not that I really would needHaHa). You definitely put a new spin on a topic thats been written about for years. Great stuff, simply nice!

  4. Thank you for sharing. Great video you two!! This has been so helpful in explaining SEO and I can't wait to try these all :D. Do you guys have a video similar to this for YouTube? I am just getting ready to start one :).

  5. hi guys this is great and you two are so cute together! I have a question- I have a Squarespace website that has a blog facility on it. Should I use the blog on the site so I can start creating content to help people find my website better/help it rank higher or should I start a new WordPress blog and link to the website? Thanks!

  6. I'm really bad at keeping up with my blog but every once in a while I get inspired to get back on track. One day I'll be consistent lol. But I see a lot of great blogs here I'm lovin it so if anyone wants to check out mine

  7. This is an awesome video! Thank you so much for putting it together because it was really helpful and easy to understand. I love hair and makeup and that is my passion. However, I mostly write about relationships, astrology and spirituality is there any way to put that all in together? There doesn't really seem to be any way to build a following using keywords for a blog on relationships. If anyone could help me I'd really appreciate it.

  8. I've been struggling with SEO and trying to understand how to use it and I'm so happy I watched this video because you guys explained it so well. I finally have an understanding of SEO.

    Thank you!!

  9. Thank you so much for sharing these videos! I just started a clothing boutique and started blogging. Your blogs were so helpful. ps. My favorite part was your husband! "I'm doing this for like 20 min. and then i'm leaving" lol! hilarious!

  10. I am relaunching my blog and doing all of this. I will let you know how it goes! Thank you SO much this is a GREAT video. I recently noticed my blog is so image heavy it won't even load. HAH. Time for a redo!