After a PPC campaign is underway it is best practice to re-visit the results often. Checking for placements.
http://www.demondemon.com/2015/07/01/how-to-manage-an-adwords-ppc-campaign-for-the-best-roi/
In this case we are assuming that ROI is far more important than traffic levels. How to analyse the PPC keyword results data from Googleon

source

LEAVE A REPLY