Learn how to extend your ads with reviews to showcase your business’s positive write-ups and give potential customers one more reason to click your ad!
00:00 Hi everyone, I’m Pooja from the Google AdWords Team, and this is AdWords in Under 5 Minutes. In this video, we’ll show how you can use review extensions to showcase your business’s positive write-ups, awards, or third-party rankings in an additional line of text beneath your ads on Google Search – giving potential customers one more reason to click your ad. Let’s get started!
00:34 Before we get started setting up a review extension, here are a few things to keep in mind. First, review extensions are only available with campaigns running on the Google Search Network. They won’t appear with ads on the Display Network.
00:50 And second, the reviews you submit should focus on your business as a whole, as opposed to a review about a specific product or service. This helps make the review relevant to just about all of your ads.
1:04 Now let’s walk through the steps to create your first review extension!
1:09 First, select the campaign you want to add a review extension to from the All Campaigns page. Then click on the Ad Extensions tab in the row of gray tabs and select Review Extensions from the “View” drop down menu. Click the red +Extension button, and then click +New Review.
1:31 Next, you’ll need to indicate whether the review you’re submitting is an exact quote from the reviewer, or paraphrased.
1:38 Then, add the review text. There are a few things to keep in mind when submitting your review: Make sure you use a high quality review from a reputable third-party source that is not over one year old. A quote from an expert editorial review is ideal, but a quote from an individual customer on a retail site will be disapproved.
2:00 If you need to omit a few words or a phrase in the review text to save space, use an ellipsis in your paraphrased review.
2:08 Also make sure not to use the same or a similar review in both the ad text and review extension for a campaign or ad group: this might create repeated text in the same ad. And be careful not to repeat your business name in the review text – it’s against policy.
2:25 Instead, use your review extension to give potential customers more information about your business, rather than repeating information they already see in your ads!
2:35 In the source section, enter the name of the third-party publisher of the quoted or paraphrased review you’re using in your review extension.
2:42 Next, enter the landing page URL of the third-party website where the quoted or paraphrased review is located. Then click Save.
2:52 Make sure that your newly created review extension appears on the right under “Selected Reviews” and then click Save at the bottom of the large gray box to finish.
3:02 Next, your review extension will be reviewed for policy compliance. Approved reviews normally begin appearing with your ads within a day or two. If your review gets disapproved, you can hover over the bubble in the status column to find out why, then make a change and resubmit the extension for review. Check out our review extension policies for more information.
3:24 Finally, review extensions are a great compliment to seller ratings. Seller ratings are an eye-catching way to show how much online shoppers valued their experience with your business. When you add a review extension to the mix, you’re able to validate your positive seller ratings while also providing more detail about your business.
3:44 Check out this video if you’re interested in extending your ads with seller ratings!
3:49 Be sure to subscribe to our YouTube channel for all the latest AdWords videos, and if you have any questions about review extensions, you can post them for our experts in the comments section below.
4:02 You can also reach us on social media, discuss this in the AdWords community, chat online with an AdWords expert, or pick up the phone and give us a call. Thanks for tuning in and have a great day!