The Metrics Every E-Commerce Store Should be Tracking to Drive Growth

The most successful online stores winning at e-commerce are doing so because they’ve become absolutely obsessed with metrics. They swim in data. Every marketing and promotional decision is driving by the data....

How to Get E-Commerce Customers Coming Back After Their First Purchase

Getting prospects to convert to customers is one thing. But how do you get customers to buy again and again after the first purchase? This is where attentive, customer-focused emails come...

How to Build a Lead Magnet Into Your Product to Fuel Growth

If you’re looking for new ways to prospect new business for your product or service, a lead magnet could be a valuable investment. A lead magnet is essentially a gateway drug...

How to Master Analytics like Will Smith and Amazon

Will Smith is not just a pretty face. Nor is he just a likeable, talented actor. He’s a businessman and a master marketer. The only Hollywood star that predictably gets over $20...

3 Reasons Your AdWords Traffic Is Not Qualified

AdWords is one of the most predictable paid media channels. By using it, you’re focusing on people who show their intent in advertising platforms. Search traffic is growing by a lot....

How to Drive New Feature Adoption with Kissmetrics

When you launch a new feature, you can put adoption (or lack thereof) in four categories: Users that haven’t heard of the new feature Users that have heard of the new feature but...

11 Customer-Centric Ways to Grow Your Ecommerce Revenue

There are three general ways to grow revenue in any ecommerce business: Increase the total number of customers. Increase the average number of times each customer buys from you. Increase the average order value...

The Power of Email + The Psychology of Social Proof = The Social Email

Out with the old, and in with the new. That’s the expression. The old? Email marketing. It’s just so 2010. The new? Social…media, proof, marketing. Just look at the proliferation and...
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