The Right Approach To Building A Solid Growth Strategy

Ask any successful entrepreneur why their startup succeeded and they’ll almost always point you to a growth strategy they followed. They’ll tell you how much they believed the strategy will work...

How 7 Companies are Using Push Notifications to Boost Engagement

Last year, mobile internet usage overtook desktop for the first time. If you’re not tailoring your marketing strategy specifically for mobile users in 2017, you’re losing out. Mobile internet access has...

Multi-Channel Mastery: 5 Easy Ways to Squeeze More Profits from Your Facebook Ads

The majority of customers use multiple devices on their journey to purchase. And they’re gonna take nearly a dozen ‘touches’, too. Case in point: people who receive choreographed emails + ads are...

How to Align Email Marketing to The Buyer’s Journey (With Examples)

Online search has changed everything. Years ago, acquiring a customer online was easy: reassure the potential buyer your product is the best on the market and push for the sale. Not anymore. Today, consumers...

Poor Sitewide Conversion Rates? Focus on Page-Specific Conversion Funnels

An important metric in any marketer’s dashboard is sitewide conversion rate. Of course, that broad metric alone can be misleading. Though most marketers typically segment their data by traffic source (e.g....

12 Genius Ways to Apply Emotional Marketing to Facebook Ads

Facebook advertising is a big auction. There are both winners and losers. Now, you wouldn’t want to be on the losing side, would you? So, what can you do to create Facebook campaigns that...

What to Do When Your Sales Conversions Start Shrinking

Sales decreasing? Most companies experience a temporary slump during their existence. But don’t panic. Take practical steps to move your company forward. When sales start declining, be mindful of what’s going right...

“Hey $FNAME” is Dead. Here’s How to Personalize Marketing in 2017.

One third of marketers believe personalization will be the most important trend in the future. That’s ‘cause 86% of consumers say it informs their purchases. But there’s a problem. Because less than 10% of...

Is Google’s Knowledge Graph Secretly Damaging Your Content Marketing Efforts?

When Google launched its Knowledge Graph back in 2012, it was hailed by users and marketers alike as a breakthrough in search. Instead of sifting through page after page of results,...
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