Achieve High Growth by Keeping Customers Coming Back to Your eCommerce Website

Tom Robertshaw (@bobbyshaw) is an Ecommerce Evangelist at Space 48, an award-winner ecommerce consultancy for forward-thinking retailers. He recently recorded a webinar with Kissmetrics, listen here. It can be easy lose ourselves...

32 Ways Your Ecommerce Company Can Boost Engagement and Sales

The ecommerce customer is a moving target. I mean that in more than one way: Online behaviors and buying preferences evolve constantly. Customers jump around relentlessly from apps, to messaging platforms, to social...

How to Set and Forget AdWords Campaigns with these 5 Ad Optimization Rules

Managing your ad campaigns can be incredibly tedious. You probably don’t need me to tell you that though, because you’re looking at them every day. You’re also making the same changes on...

Why Understanding Your Customers is the Only Marketing Strategy You Need

We all want to be “successful” marketers. But what does success in marketing even mean? Sure, we can track analytics. We can count how many social followers we have. We can...

12 Genius Ways to Apply Emotional Marketing to Facebook Ads

Facebook advertising is a big auction. There are both winners and losers. Now, you wouldn’t want to be on the losing side, would you? So, what can you do to create Facebook campaigns that...

9 Local E-Commerce Marketing Tips To Drive More Foot Traffic To Your Store

E-commerce is growing at a meteoric pace, and there is no doubt about it. According to a recent study by Statista, retail e-commerce sales worldwide reached $2.4 trillion in 2017 and are...

How to Leverage Your Creativity to Convert Leads

Creativity (cre·a·tiv·i·ty)krēāˈtivədēnoun the use of the imagination or original ideas, especially in the production of an artistic work. Creativity may not immediately seem incredibly relevant to CRO. After all, CRO is often thought...

What is an SSL Certificate and How It Can Help Your Website

You might be wondering: “Why is my website showing up as an unsecured site in Google Chrome?” The answer is because you don’t have an SSL certificate that converts your pages into...
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