4 Effective Tips to Create Customers for Life with the Perfect Onboard Messaging Sequence

The very beginning of any relationship is awkward. Do you think your customers feel that way about the beginning of their relationship with you? Because if they do, that’s bad. It’s a severe...

Technical SEO: Why It’s Becoming More Important Than Any Other SEO Tactic

No website can stand without a strong backbone. And that backbone is technical SEO. Technical SEO is the structure of your website. Without it, everything else falls apart. Imagine you wrote the most amazing...

Ensuring a Great User Experience Is the First Step in CRO

Many business owners think of conversion rate optimization only after they realize their websites don’t convert well enough. That means hundreds of potential customers have already been lost; and, until various...

How to Get Around Google’s Latest Algorithm Change

Have you noticed that Google is constantly making algorithm changes? And when they do, they rarely tell you the change they’ve made. They tend to keep it a bit vague, like this… So,...

“Hey $FNAME” is Dead. Here’s How to Personalize Marketing in 2017.

One third of marketers believe personalization will be the most important trend in the future. That’s ‘cause 86% of consumers say it informs their purchases. But there’s a problem. Because less than 10% of...

Will E-Commerce Benefit from Machine Learning or Face a New Threat?

The e-commerce revolution was built on the back of digital advances and automation, but is the next generation of machine learning and AI friend or foe? Machine learning is the method today’s...

How a Structured E-Commerce Testing Plan Leads to Quick & Stable Wins

If you were Amazon CEO Jeff Bezos, how would you structure your testing and experimentation process to drive growth? Let’s look at what Bezos says about experimenting (emphasis mine): “One area where I...

7 Social Media Trends to Watch and Capitalize On in 2018

The trend is your friend. Why? Because trends often become the norm, and getting in early allows you to harness its power without too much competition or noise. Write something off as...

1x vs. 10x: The Little-Known Reason Why Your Campaigns are Failing

A/B testing works… some of the time. Barely. A tiny bit. If you’re lucky. And when it does, a 1% increase to show to bosses and clients is what you’ll get. That’s a...
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