Ensuring a Great User Experience Is the First Step in CRO

Many business owners think of conversion rate optimization only after they realize their websites don’t convert well enough. That means hundreds of potential customers have already been lost; and, until various...

The Power of Surveys: How to Ask Questions to Bolster Conversion Research

Surveys are becoming increasingly powerful tools in the hands of professional digital and content marketers. Utilizing the power of surveys, you can collect crucial data to research your targeted audience, identify...

10 Website Personalization Hacks to Skyrocket Your Conversion Rates

I’ll be honest: I don’t like general marketing statements. You know the ones. I cringe a little bit when I hear “know, like, and trust.” The problem is that these are too flimsy....

12 Genius Ways to Apply Emotional Marketing to Facebook Ads

Facebook advertising is a big auction. There are both winners and losers. Now, you wouldn’t want to be on the losing side, would you? So, what can you do to create Facebook campaigns that...

Learn From the Best: How Nordstrom, 1-800-Flowers and Sephora Pair Old School Marketing With...

For brands to stay relevant in our fast-paced, mobile and multi-channel world, they must show more value, more novelty, and more values than ever before. The traditional marketing of old —...

11 Customer-Centric Ways to Grow Your Ecommerce Revenue

There are three general ways to grow revenue in any ecommerce business: Increase the total number of customers. Increase the average number of times each customer buys from you. Increase the average order value...

95% Of Your Churn Should be Ignored. Here’s Why

When it comes to customer dissatisfaction, Spirit Airlines has consistently been the forerunner in the airline industry. Even in the recent travel report published by the American Customer Satisfaction Index it...

97% of Customers Read Online Reviews. Here’s How to Make Sure Yours are in...

When was the last time you tried a new restaurant without a recommendation? If you’re like me, it’s probably been a while. Everyone you’ve ever met is just naturally inclined to seek the...

Will E-Commerce Benefit from Machine Learning or Face a New Threat?

The e-commerce revolution was built on the back of digital advances and automation, but is the next generation of machine learning and AI friend or foe? Machine learning is the method today’s...

How to Create a Growth Hacking Framework

Have you heard about the Fake It Hack? How about the Exclusivity Hack? The Aha Moment Hack? These are a few of the tactics you’ll read if you Google “growth hacking.” Don’t...
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