1x vs. 10x: The Little-Known Reason Why Your Campaigns are Failing

A/B testing works… some of the time. Barely. A tiny bit. If you’re lucky. And when it does, a 1% increase to show to bosses and clients is what you’ll get. That’s a...

How to Retarget the Middle of the Funnel in an Increasingly Form-less World

Remember the good old days? The 2005-era SEO? White keywords on a white background. #1 on Google. Collect your paycheck. Call it a day. Things were so… refreshingly easy. Since then, it’s becoming anything...

7 Simple But Powerful Ways to Lower SaaS Customer Churn

If you’re like most SaaS managers, you’re committed to running and growing your business. But to do that, you need to ensure you’re meeting the needs of your customers, and that includes...

What is Kissmetrics Campaigns?

A few weeks ago, Kissmetrics CEO Brian Kelly announced the new phase of Kissmetrics – Customer Engagement Automation. Customer Engagement Automation (CEA) is a platform that allows marketers and product teams...

When ‘Fear’ Works & When it Backfires

Fear works. Except for when it doesn’t. There’s no better way to force prospects to pay attention than by striking the fear of God into them. It interrupts patterns and interests the unaware. But. That...

The Dark Side: Why You Need Negative Buyer Personas for Better Customer Acquisition

There’s been a lot of buzz about buyer personas in marketing over the past few years. But few marketers talk about the power of the negative persona, which is arguably equally...

7 Emails Your E-commerce Store Needs to Be Able to Send Out on an...

With all the hype surrounding social media in recent years, it’s easy to forget that email remains the most potent channel for driving business today. Why? Because people prefer to receive...

How to Manufacture Urgency to Blow through Conversion Roadblocks

We don’t need things. We might need a six-dollar, almond milk, sea salt caramel mocha (no whip) when it gets a little chilly outside. But we don’t need-need. The lights are on. Roof over...

How to Leverage Your Creativity to Convert Leads

Creativity (cre·a·tiv·i·ty)krēāˈtivədēnoun the use of the imagination or original ideas, especially in the production of an artistic work. Creativity may not immediately seem incredibly relevant to CRO. After all, CRO is often thought...

The Right Approach To Building A Solid Growth Strategy

Ask any successful entrepreneur why their startup succeeded and they’ll almost always point you to a growth strategy they followed. They’ll tell you how much they believed the strategy will work...
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