Ensuring a Great User Experience Is the First Step in CRO

Many business owners think of conversion rate optimization only after they realize their websites don’t convert well enough. That means hundreds of potential customers have already been lost; and, until various...

7 Lessons from Top Performing Drip Email Campaigns

Automated email workflows can net you 20% more sales opportunities. They’re more personalized, timely, and targeted. The problem, is that the vast majority of marketers – as high as 85% – are unhappy...

Start-Ups & Chasing The SEO Dragon

  Yesterday I had a call with a start-up client whose SEO has been performing quite well. Since July, their organic traffic had grown by almost 700%, but growth had slowed most...

We Used the Latest Holiday Selling Data to Create These Cyber Monday Hacks

I’ve always been a little skeptical of Cyber Monday. It always felt a little forced. Black Friday is a media bonanza as well, but Black Friday always seemed more discovered than...

Here’s 5 Smart Ways to Plan Your E-commerce Sales Promotion

Ready for your next sales promotion? For some ecommerce teams, it’s a time-consuming task deciding which items to markdown and how to publicize a sales event. However, sales promotions play an integral...

Show HN: ResMaps – See who is viewing your resume are looking

Happy Sunday from Software Expand! In this week's edition of Feedback Loop, we talk about the future of Windows Phone, whether it makes sense to build media centers discuss the preferences...

The 7 Epiphanies Needed to Intuitively Grasp Statistical Significance

There is only one danger more deadly to an online marketer than ignorance, and that danger is misplaced confidence. Whenever a marketer omits regular statistical significance testing, they risk infecting their...

2 A/B Testing Failures and 1 Win: Why A/B Testing Failures Are as Important...

You’ve probably seen a lot of blog posts floating around the internet about A/B testing successes. This blog is no exception. But hardly anyone talks about their failed experiments. I don’t blame...

How to Run an A/B Test in Google Analytics

Designs don’t always work out as intended. The layout looks good. The color choices seem great. And the CTA balances clever and clear. But… It’s not working. All of it. Some of it. You’re...
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