Which Marketing Channels are Worth Focusing On in 2017?

It’s no secret that in 2017, like every year, marketers want to get the biggest ROI from their advertising spend. So which channels are worth your attention? A new survey from...

How to Better Integrate Analytics Into Your Marketing Strategy

It’s 2017. We’re neck-deep in the age of ‘Big Data.’ No matter what aspect of marketing you want to measure, there’s a tool to help you track it. In fact, ‘powerful analytics’ is...

The Power of Direct Mail in the Digital Age

For digital marketers, it ain’t all sunshine and rainbows. There are serious challenges inherent to the digital landscape that nobody is talking about. Not long ago, advertisements were the end result of...

Is Google’s Knowledge Graph Secretly Damaging Your Content Marketing Efforts?

When Google launched its Knowledge Graph back in 2012, it was hailed by users and marketers alike as a breakthrough in search. Instead of sifting through page after page of results,...

How to Select Hero Images that Boost Conversions and Move Audiences

It takes just 50 milliseconds for users to form an opinion about a website. To put this into context, an average human blink takes about 100-400 milliseconds. To say that we judge...

5 Ways To Boost Conversions With Dynamic Content

Tailoring the online experiences of customers to best fit their needs and preferences is the ultimate goal of most new technologies that shape the online marketing landscape today. Indeed, it’s only...

A Cheat Sheet to High-Converting Facebook Ad Creative

An AdWords text ad looks exactly the same on mobile as it does on desktop. You don’t have to worry about the difference. And besides, it only takes a few characters anyway....

Don’t Split Test Your Pages Before Doing These 6 Things

When it comes to split testing, you’ve been doing great so far. You’ve got a great design, compelling copy and excellent flow. In your eyes, this new page is irresistible. But before...

Attribution Modeling for E-Commerce: 5 Things All Sellers Need to Know

I’m not going to lie to you: this can get very tricky. It’s so complex that many e-commerce platforms don’t even bother with it. An attribution model is how you assign...
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