Thinker, Mover, Shaker, Spy: How One Man and His CIA-Backed Company are Changing the...

The name Alex Karp may not mean much to you now — but it’s about to. That’s because Alex is the brains behind Palantir, the closest thing to a “killer app”...

5 Tips to Creating an Unbeatable Facebook Ad Campaign

Are you sick and tired of losing money on Facebook Ads? Many advertisers just like you take a swing at a new ad campaign every day, hoping to finally hit the ball...

How to Boost Conversions With the Right Customer Insights

Today’s marketers are inundated with data. To stay ahead of the competition, your SaaS company must focus on customer insights to boost conversions. Push the limits to discover gaps in your...

3 ‘Spammy’ Website Tricks that Can Double Your Conversions

The marketing industry leads the way. Sure, other industries (eventually) catch on to sophisticated marketing techniques. But more often than not, it’s the digital marketing echo chamber that paves the way for strategies...

How Site Search is Killing Your Conversion Rate (And How to Fix It)

For many websites, an internal site search engine is a must-have. However, oftentimes it’s looked at as more of an afterthought than a true conversion optimization tool – and that in...

6 Advanced B2B Lead Conversion Tracking Methods

One of the more loaded questions we hear from execs at our SaaS company is, “How is Marketing doing this month?” Fair question. For B2B marketers who work with lead generation...

Tracking Offline Marketing Campaigns With Kissmetrics

Forrester estimates that companies allocate about 30% of their marketing budget to online. It’s trending upwards, gaining roughly 1% per year. That’s means that offline marketing spend will continue to outspend...

Where Does Analytics Fit Into Your Customer Experience?

Analytics is integral to refining the customer experience. Research shows that “90% of business managers believe analytics has the ability to improve sales, and another 62% report they believe analytics can increase...

Why You Need to Measure Brand Equity – and How to Do It

Before we get started, let’s get one thing straight: If the product or service your company offers doesn’t live up to your customers’ expectations, your business isn’t going to get very far. That...

If Google Analytics Hides Most Keyword Data, Why Is “Keywords” The Default Organic Report?

I have wasted a good portion of my life clicking past this useless page. Yeah, I know, use Shortcuts, but still. It has been years since this report was useful. Why is it...
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