Multi-Channel Mastery: 5 Easy Ways to Squeeze More Profits from Your Facebook Ads

The majority of customers use multiple devices on their journey to purchase. And they’re gonna take nearly a dozen ‘touches’, too. Case in point: people who receive choreographed emails + ads are...

How Uber Uses Data to Improve Their Service and Create the New Wave of...

When it comes to moving people and making deliveries, few companies are more widespread and more widely-recognized than Uber. But how do they do it? And what can we learn from...

Getting Started with Analytics Attribution

As much as we’d like to think that a conversion is a nice, neat and organized path from one point to another, the conversion process is often more like a twisting...

How to Align Email Marketing to The Buyer’s Journey (With Examples)

Online search has changed everything. Years ago, acquiring a customer online was easy: reassure the potential buyer your product is the best on the market and push for the sale. Not anymore. Today, consumers...

Unboxing SaaS Data to Increase Customer Renewals

SaaS teams are living a lie. They believe the same value that acquired a customer will lead to a renewal. While focusing on customer retention is commendable, teams must reexamine their data...

9 Activation Secrets You Need to Be Using

Your problem isn’t what you think it is. More traffic can definitely paper over some cracks. Likewise, more downloads, installs, or sign-ups always help. But that’s not it. That’s not the thing holding...

Get Control Over Your Entire Growth Cycle with Kissmetrics’ Populations

As a people-based analytics platform, Kissmetrics tracks users through every step of the growth cycle – from first visit to signup to every step thereafter. Today, we’re taking the next step...
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