6 Ideas You Can Try Today to Boost Your SaaS Growth and Retention

Growing a wildly successful software as a service (SaaS) business is a game of numbers. More new customers than canceling customers? You’ll grow. If not, you’ll stagnate, and the competition will gobble...

Don’t Interrupt Me! How to Engage Your Customers Without Annoying Them

Are you annoying your customers? Probably so. Inundating your audience with multiple messages at inconvenient times isn’t helpful. Therefore, it’s important to know when and how to engage with consumers. “Marketing...

What a Baby Clothes Blog Can Teach You About 991% YoY Growth Using Paid...

Spearmint LOVE started off as a baby clothes blog less than five years ago. Founder Shari Lott had already built up a strong online presence with her popular mommy blog of...

Activity Report: Drill Down to See What is Actually Happening With Your Site or...

A part of using analytics is knowing what user behavior is driving what action. Most tools only give you surface-level data. For example, you’re aware that signups decreased last week, but...

Here Are 6 Arguments That Will Get Your Boss to Double Your CRO Budget

It might come as a surprise to you, but not everyone is completely sold on conversion rate optimization. Let’s say you want to double your CRO budget. Shinier tools. More data. Expert analysts. These...

11 Customer-Centric Ways to Grow Your Ecommerce Revenue

There are three general ways to grow revenue in any ecommerce business: Increase the total number of customers. Increase the average number of times each customer buys from you. Increase the average order value...

How to Use the New Lifetime Value Feature in Google Analytics

You’re drowning in data. You’ve got enough KPIs to track and report on already. Why would you possibly need another one? What good would come of adding yet another hour to the end...
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