Stalling Sessions? Here’s How ‘Visual Cues’ Can Unlock the Floodgates

Websites don’t always work. You create them with one thing in mind. And then the opposite happens. People are supposed to click-through. And yet they stall. The worst part, is that you don’t always...

Why Customer Empowerment Is the Key to Great Retention Rates

It’s unfortunate, but inevitably, not all of your customers will continue doing business with you forever. According to the most recent annual report from Recurly, the average quarterly customer churn rate...

How Pandora Uses Data to Improve Its Service and Music Stations

When it comes to discovering music you’ll love, few companies do it better than Pandora. From the core of its Music Genome Project, which studies over 450 different musical attributes to...

6 Kissmetrics Populations & Metrics Every SaaS Marketer Needs

A few weeks ago we released Populations, a feature that helps marketing & product teams track key segments of people across the buyer journey. We also have this cool little feature...

Soft Micro Conversions: The Little-Known, Conversion-Assisting Factors that You Might Be Ignoring

You’re tracking the big stuff. The ‘macro conversions’ like form submissions, phone calls, and product purchases. But lying in between those are micro-conversions, the critical yet ‘under the radar’ site actions...

Introducing Customer Engagement Automation by Kissmetrics

We are thrilled to announce that Kissmetrics has added email campaign automation to our behavioral analytics platform. We’re calling it Customer Engagement Automation. Now you can seamlessly analyze, segment and engage...

How 4 Major Retailers are Using Big Data

When it comes to Big Data, it’s not how much you have — it’s what you do with it that counts. We all know that major companies like Amazon, Uber and...

How Visual Cues Can Help Lift Conversions

It’s a given that images can help lift conversions, but there’s more to it — literally — than meets the eye. Subtle image edits can make a big difference in audience...

The Dark Side: Why You Need Negative Buyer Personas for Better Customer Acquisition

There’s been a lot of buzz about buyer personas in marketing over the past few years. But few marketers talk about the power of the negative persona, which is arguably equally...

7 Emails Your E-commerce Store Needs to Be Able to Send Out on an...

With all the hype surrounding social media in recent years, it’s easy to forget that email remains the most potent channel for driving business today. Why? Because people prefer to receive...
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