Why I Spent $500,000 Buying a Blog That Generates No Revenue

(If you are wondering, the image of me above was taken when I used to work at KISSmetrics with Hiten Shah… I used to have hair) In early January 2017, I purchased...

Meet the New Boss, Same as the Old Boss

Seriously Google Search Console, why do you do this to me? I want to like (trust) you, despite the historically numerous discrepancies in your data. I’m delighted you are addressing the feature lag...

Writing Content That Is Too In-Depth Is Like Throwing Money Out the Window

You’ve heard people telling you that you need to write in-depth content because that’s what Google wants. And it’s true… the average page that ranks on page 1 of Google contains 1,890...

The Most Vital SEO Strategy I Learned Came From a Google Employee

I don’t think I am the best SEO out there. And I am not the most well-known SEO. But when you have been doing SEO as long as I have, eventually you...

The Advanced SEO Formula That Helped Me Rank For 477,000 Keywords

Can you guess how many keywords I rank for? Well, you are probably going to say 477,000 because I used that number in the title of this post. 😉 And it’s true, just...

The 1-2 Punch to get more new Customers and more Repeat Purchases.

Your customers are your greatest asset The one thing shared across all great ecommerce companies is a large, loyal customer base. The keys to building that kickass cusotmer base are well known,...

You Are Doing Your Marketing Wrong (and I Have the Data to Prove It)

You know what’s interesting about having an ad agency? It’s that you get to talk to companies of all sizes and learn what causes them to grow. And I know what you are...

The Definitive Guide To Leveraging Social Media for Online Sales

71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social...

6 Tips for Building Your Marketing Career

You’ve read the books. You’ve watched the videos. You’re convinced that you belong in marketing. Now, all you have to do is put that resume out there and wait, right? Unfortunately, that...

6 Tips for Building Your Marketing Career

You’ve read the books. You’ve watched the videos. You’re convinced that you belong in marketing. Now, all you have to do is put that resume out there and wait, right? Unfortunately, that...
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