Google BERT query

What is Google BERT and How Will It Affect Local Businesses?

Google very recently announced the rollout of a significant update to how it handles search queries, called BERT, but how will this affect local search and local businesses? Do you suddenly...
Boost your rankings by focusing on a better User Experience -

How A Better User Experience Can Really Boost Your Rankings

SEO is continuously evolving. Over the last 2 years I've seen a lot of Google updates touching in quantifying "UX signals" and Google using that in algorithms. While it's far from perfect yet,...
40+ New Niche Review Sites for Reputation Manager

40 New Niche Review Sites To Power Your Local Rankings

Today, we’re pleased to announce the launch of Niche Review Sources for Reputation Manager. Niche Review Sources allows you to monitor and grow reviews on industry-specific websites. You’ll now have access to 47...
Search results for a "how to" video

YouTube SEO: The Ultimate Guide for Ranking Videos on YouTube and Google

When you hear the words “search engine optimization,” you likely think of Google. This makes sense, as Google is clearly the alpha dog when it comes to search engines, holding 63.8%...
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How to Plan Your Content Marketing Strategy Around Seasonality

The key to executing excellent seasonal content campaigns for a local audience is preparation. Follow contributor Ann Smarty’s advice, use these handy tools, and never again will you be creating last-minute...
The Real Secret to My Social Media Success

The Real Secret of Neil Patels Social Media Success

  The other day Neil was recording a podcast episode with his co-host Eric Siu and he wanted to discuss something in particular. He wanted to talk about how Neil got to 62,000 Instagram...

10 Simple Steps for an Effective SEO Analysis

Search engine optimization (SEO), in its simplest terms, is the process of making changes to your website to make it more visible to search engines and improve your site’s rank. But improving...
Are H1 headings still important?

Are H1 headings Still Important in 2019?

  Some days ago, Google’s John Mueller published a video that created a lot of confusion about H1 heading tags. In the video, John Mueller said that Google can handle websites that...
hoth ppc conversion rates

How To Fix Low PPC Conversions With Message Match

  Did you know the average conversion rate with a PPC campaign is 2.7%? If that’s true, then why are we getting 10%+ conversion rates for our clients at HOTH PPC? There are lots...
NAP Consistency: Why It's Important for Local SEO

What Is NAP Consistency & Why Is It Important for Local SEO?

There are a ton of acronyms floating about in the world of digital marketing. You’ve got CRO, CTA, SERP and NAP to name but a few. NAP is one that we...
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