The 7 Epiphanies Needed to Intuitively Grasp Statistical Significance

There is only one danger more deadly to an online marketer than ignorance, and that danger is misplaced confidence. Whenever a marketer omits regular statistical significance testing, they risk infecting their...

2 A/B Testing Failures and 1 Win: Why A/B Testing Failures Are as Important...

You’ve probably seen a lot of blog posts floating around the internet about A/B testing successes. This blog is no exception. But hardly anyone talks about their failed experiments. I don’t blame...

How to Run an A/B Test in Google Analytics

Designs don’t always work out as intended. The layout looks good. The color choices seem great. And the CTA balances clever and clear. But… It’s not working. All of it. Some of it. You’re...

When Good Customers Leave: Troubleshooting Your Customer Retention Approach

Every business needs a steady stream of new leads coming in the door. New business is crucial for survival. If you’re not feeding your funnel, then you’ll limit your capacity for...

How to Isolate and View Specific Marketing Campaigns with Kissmetrics

News Flash: things are about to get pretty crazy here in the U.S. Halloween is right around the corner (have you got your Reese’s Peanut Butter Pumpkin cups yet?) Thanksgiving is a...

Get More From Your Marketing: 5 Ways to Integrate Your Marketing Stack

Software that doesn’t play nice with others is like having a TV with no inputs – it works fine on its own, but if you can’t connect your PS4, Chromecast, or...

What You Can Learn About PPC From Hollywood’s Big Budget Movie Campaigns

Hollywood is notorious for wildly inflated production and marketing budgets. In 1980, the average cost for marketing a Hollywood flick was around $4 million (which translates to about $12 million today)....
- Advertisement -

LATEST NEWS

MUST READ