If Google Analytics Hides Most Keyword Data, Why Is “Keywords” The Default Organic Report?

I have wasted a good portion of my life clicking past this useless page. Yeah, I know, use Shortcuts, but still. It has been years since this report was useful. Why is it...

Analysis Paralysis: Using Google Analytics Data as Inspiration to Act Now

The best thing about Google Analytics is also the worst thing: there’s a massive amount of available data. Why is that both good and bad? You can use that data to...

5 Online Marketing Tactics I Learned From My Previous Startup

As a co-founder of an eCommerce startup in a highly competitive industry, I quickly realized that we had to move beyond the basics of marketing optimization and test some advanced techniques...

How to Recover From a Failed Product Launch

Launching a new product requires time, money, and a whole lot of elbow grease. When the launch goes off without a hitch, all the effort seems worth it — but when...

The Single Advertising Factor That’s More Important than Demographics (And How Measuring It...

When it comes to online advertising, no one is disputing that demographics are important. After all, they’re what powers your media buying and customer personas. The data you collect is meaningless...

Here’s How I Built and Launched a SaaS Company For Less Than $40k

About 6 months ago I decided that I was going to build a SaaS company from scratch. I had recently sold my company and found myself in discussions with a number...

Covert Conversion Hacking: A Behind-the-Scenes Look at How to Spy on Your Website Visitors

You’ve seen the stats before. 1-2% conversion rates for websites. Which means 98-99% ain’t buying. For one reason or another. A bigger chunk of that is bouncing; leaving your site almost immediately after...

What to Do When Your Sales Conversions Start Shrinking

Sales decreasing? Most companies experience a temporary slump during their existence. But don’t panic. Take practical steps to move your company forward. When sales start declining, be mindful of what’s going right...

10 Disciplined Approaches to Google Analytics

We live in a world of digital data. We create it. We consume it. It’s everywhere. And it’s accumulating at an unprecedented pace. In fact, experts predict that we’ll be adding...

Online Content: Is Longer Really Better?

Writing online content is something of a balancing act. For years, SEO experts have pointed out that Google loves longer content. Your readers? Not necessarily. As a writer, that means you’re kind of...
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