Why Split Testing is Killing Your Conversion Rate

If your conversion rate is flat-lining and you’ve tried virtually everything to stop its downward spiral – split testing could be to blame. Yes, split testing – that incredible flip-switching, conversion-boosting, audience-wooing...

How to Create a Growth Hacking Framework

Have you heard about the Fake It Hack? How about the Exclusivity Hack? The Aha Moment Hack? These are a few of the tactics you’ll read if you Google “growth hacking.” Don’t...

How Amazon Uses Twitter to Drive Website Traffic: Bad Jokes Ahead

Thinking about all of the great retailers online, there is perhaps no bigger name in the industry than Amazon. They have created an incredible sales system that is centered around a...

How to Use A/B Testing to Build Your Business’s Buyer Personas

As a discerning digital marketer and business owner, you’re on top of the latest trends and tips on how to convert. You know all about SEO, and CRO, and PPC (that’s...

How to Keep Customer Analytics at the Forefront This Holiday Season

The gift of analytics. Ramp up for the holidays by focusing on customer analytics. With the help of data, your team can target buyers, plan seasonal promotions, and manage your inventory levels....

Ensuring a Great User Experience Is the First Step in CRO

Many business owners think of conversion rate optimization only after they realize their websites don’t convert well enough. That means hundreds of potential customers have already been lost; and, until various...

7 Lessons from Top Performing Drip Email Campaigns

Automated email workflows can net you 20% more sales opportunities. They’re more personalized, timely, and targeted. The problem, is that the vast majority of marketers – as high as 85% – are unhappy...

Start-Ups & Chasing The SEO Dragon

  Yesterday I had a call with a start-up client whose SEO has been performing quite well. Since July, their organic traffic had grown by almost 700%, but growth had slowed most...

We Used the Latest Holiday Selling Data to Create These Cyber Monday Hacks

I’ve always been a little skeptical of Cyber Monday. It always felt a little forced. Black Friday is a media bonanza as well, but Black Friday always seemed more discovered than...
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