Getting Started with Automated Email Marketing

Email marketing is one of those pivotal, game-changing facets of online marketing that nearly every serious marketer needs to not only know how to do — but do successfully. As you’ve...

Why Your Ads Should Look 100 Years Old

Think ‘lead magnet’ ads are new-age? Think again. Free opt-in ad campaigns like that have been around for almost a century. Everyone’s looking for the hot new thing. A watch that...

Doesn’t Everyone Hate it When Service Companies Get Involved in Software?

Local SEO Guide is happy to announce Locadium, a Google My Business reporting system built from the ground up for multi-location brands and agencies. According to a recent poll of Local...

How to Drive New Feature Adoption with Kissmetrics

When you launch a new feature, you can put adoption (or lack thereof) in four categories: Users that haven’t heard of the new feature Users that have heard of the new feature but...

Beyond Sales: The Different Types of Conversions, Why They Matter, and How to Get...

When you think of “a conversion”, what goal comes to mind? For most of us, a sale is the ultimate goal, so it’s no surprise that sales and conversions are inextricably...

How to Track Conversions in Google Analytics

Visits and pageviews are nice. But conversions are all that matter at the end of the day. The trouble, of course, is that these don’t come ‘preloaded’ with each new analytics account. And...
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