The Little-Known Personalization Strategy that’s Taking the Web By Storm (And How to Use...

Marketers continue to embrace personalization and all its benefits. But in this day and age, greeting customers by their first name in an email is no longer enough. And lumping them...

What is Kissmetrics Campaigns?

A few weeks ago, Kissmetrics CEO Brian Kelly announced the new phase of Kissmetrics – Customer Engagement Automation. Customer Engagement Automation (CEA) is a platform that allows marketers and product teams...

Getting Started with Behavioral Email Marketing

When sending out automated emails to your list, how personalized are they? I’m not talking about things like $firstname, or order by $date for free shipping – but actual personalization based on...

When ‘Fear’ Works & When it Backfires

Fear works. Except for when it doesn’t. There’s no better way to force prospects to pay attention than by striking the fear of God into them. It interrupts patterns and interests the unaware. But. That...

How Data Helps Influence Reluctant Buyers

Yes, maybe, or no. For reluctant buyers, they aren’t quite certain whether your product works for them. The consumer isn’t sure if the product’s features will actually help them. Tackling this segment...

How to Create Your First Kissmetrics Campaign

With the launch of Campaigns this month, we have given our users incredible flexibility to create any automated, behavioral emails they can imagine. If you already have sophisticated behavioral email programs...

Are You Being Difficult? How the “Hidden Work” in Your Onboarding Emails Kills New...

Have you ever tried to take apart a high-end file cabinet? We’re talking about the kind built with such thoughtful design that it makes a room look like the “after” shot on...

5 Customer Activation Emails to Add to Your Funnel

If you’re familiar with the world of digital marketing – you’ve probably come across the term “marketing funnels.” And no, they have nothing to do with plastic instruments you would use...

How to Run a Cohort Analysis in Google Analytics

Traffic and page views are nice. But they’re limited. In a few ways. Site wide traffic looks nice on a blog post or meeting with your HiPPOs. But it’s not actionable. And it...

5 Kissmetrics Populations E-Commerce Marketers Can’t Live Without

A few weeks ago we released Populations, a tool to help marketing & product teams track key groups of people across their growth cycle. And just last week, our CEO Brian...
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