3 Ways Emojis Can Save Your User Retention

For mobile apps, message engagement is critical for retention. Push notifications are one of the best ways to keep your app top-of-mind. In fact, data has shown that app publishers who...

Why Clickbait Works (And Why You Should Do More of It)

Fake news is squarely in the spotlight. It rode to prominence on the back of an absurd 2016 election (wait… that was a dream, right?!). Since then, a slew of companies including Google...

How To Gather Split-Test Ideas For Your Copy Using Post-Conversion Questionnaires

Marketers often struggle to come up with new ideas and angles to improve their marketing campaigns. So in this post, I’m going to show you an effective way of collecting the insights...

Marketing Versus Sales: Metrics to Highlight Each Department’s Contribution To Revenue

So much has been written over the years about the “sales and marketing divide” – frankly it’s an exhausted discussion and one that’s never made much sense to me. Don’t get...

Pay Attention to These 5 User Behaviors to Increase SaaS Customer Engagement

Ever bought a survival kit? It contains supplies to help you during a disaster. Every tool within the kit serves its purpose to sustain your life. But what about your business? Does it...

How MailChimp Uses Data Science to Make Their Email Service Irresistible

When it comes to mailing list services and autoresponders, few services out there are more popular than MailChimp. As of June 2014, MailChimp was sending out over 10 billion emails a...

No More Hacks: Why Tired, Old, Boring Processes Can Make You a Better Marketer

Israeli researchers studied 200 of the best ads in 1999. These were the top finalists and award winners, like the infamous “This is Your Brain on Drugs” campaign from years ago. The most...

Stumped for Growth Ideas? Use Customer Support Data to Drive Revenue

Awful feeling, isn’t it? You’re struggling to find new opportunities to increase growth this quarter. But no worries. The solution to your problem is staring you in the face. Customer support data...

The New Customer Service Trend that’s Shaking Up the Marketing Industry (In a Good...

When it comes to customer service trends, most marketers and customer support teams groan and shake their head. Here’s another glimpse into supposedly “what customers want” that’s supposed to make them...

3 Unusual Tactics For Making Your Testimonials More Persuasive

I bet you’ve seen this sort of advice before… When using a testimonial, you should always: List the customer’s first and last name Include their photo Avoid unbelievable, over-the-top praise Those are all fine tips to...
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