97% of Customers Read Online Reviews. Here’s How to Make Sure Yours are in...

When was the last time you tried a new restaurant without a recommendation? If you’re like me, it’s probably been a while. Everyone you’ve ever met is just naturally inclined to seek the...

How to Leverage Your Creativity to Convert Leads

Creativity (cre·a·tiv·i·ty)krēāˈtivədēnoun the use of the imagination or original ideas, especially in the production of an artistic work. Creativity may not immediately seem incredibly relevant to CRO. After all, CRO is often thought...

What Facebook Watch Will Mean for Marketers

It was only a matter of time. Just like Amazon, YouTube, and Netflix before it, Facebook has officially entered the video streaming game. What is Facebook Watch, and what does it mean for...

Why Customer Empowerment Is the Key to Great Retention Rates

It’s unfortunate, but inevitably, not all of your customers will continue doing business with you forever. According to the most recent annual report from Recurly, the average quarterly customer churn rate...

5 Kissmetrics Populations E-Commerce Marketers Can’t Live Without

A few weeks ago we released Populations, a tool to help marketing & product teams track key groups of people across their growth cycle. And just last week, our CEO Brian...

Is Influencer Marketing Dead? A Hard Look at The Newest Data (and What You...

Is anyone having deja vu? Every time a new marketing tactic becomes more mainstream, marketers and researchers inevitably wonder if it has peaked and started to lose its effectiveness. We’ve seen this before...

How these 10 Trendsetting Companies use Product Tutorials to Activate Every Single Sign Up

If you’re looking to take your business to the next level and help your products stand out, you can’t afford to ignore the power of product tutorials. Ever tried to use a...
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