How to Recover From a Failed Product Launch

Launching a new product requires time, money, and a whole lot of elbow grease. When the launch goes off without a hitch, all the effort seems worth it — but when...

How to Master Analytics like Will Smith and Amazon

Will Smith is not just a pretty face. Nor is he just a likeable, talented actor. He’s a businessman and a master marketer. The only Hollywood star that predictably gets over $20...

Beyond Sales: The Different Types of Conversions, Why They Matter, and How to Get...

When you think of “a conversion”, what goal comes to mind? For most of us, a sale is the ultimate goal, so it’s no surprise that sales and conversions are inextricably...

Setting Your Customer Engagement Emails on Automation Using Kissmetrics

Human attention spans are embarrassingly bad. I’d have to be lucky to get just 5% of people to read this entire post. Most probably won’t get past the intro, so I’ll...

Covert Conversion Hacking: A Behind-the-Scenes Look at How to Spy on Your Website Visitors

You’ve seen the stats before. 1-2% conversion rates for websites. Which means 98-99% ain’t buying. For one reason or another. A bigger chunk of that is bouncing; leaving your site almost immediately after...

How To Get Rid Of SPAM Comments For Good

Dealing with a deluge of spam comments can be one of the worst aspects of running a website or blog. No one likes meticulously clicking through spam comments...

The Great CPC Hoax: Why Cost Per Click Doesn’t Matter to Creating High-ROI Ad...

People always ask me the same question about AdWords: “What’s a ‘good’ cost per click?” And my response back to them is always the same: “Why do you care?” See, most people have AdWords wrong....

5 Techniques to Help You Truly Understand Your Customers

Optimizing the customer experience is a great way to get new customers. It’s also one of the best ways of fostering customer loyalty. According to Teradata, only 41% of marketing executives are...

Before Your Next Product Launch, Try These 5 Engagement Strategies

The big day is approaching! Yes, you’re about to launch your first (or maybe fifth) product. You want the experience to be perfect for your audience. What your team does before the...
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