How To Gather Split-Test Ideas For Your Copy Using Post-Conversion Questionnaires

Marketers often struggle to come up with new ideas and angles to improve their marketing campaigns. So in this post, I’m going to show you an effective way of collecting the insights...

How to Drive New Feature Adoption with Kissmetrics

When you launch a new feature, you can put adoption (or lack thereof) in four categories: Users that haven’t heard of the new feature Users that have heard of the new feature but...

3 Unusual Tactics For Making Your Testimonials More Persuasive

I bet you’ve seen this sort of advice before… When using a testimonial, you should always: List the customer’s first and last name Include their photo Avoid unbelievable, over-the-top praise Those are all fine tips to...

Want More Traffic? Deindex Your Pages. Here’s Why.

Most people are worried about how to get Google to index their pages, not deindex them. In fact, most folks try and avoid getting deindexed like the plague. If you’re trying...

We made the list for best lead response time!!

Ok friends, you know us: we’re not into bragging, and we’re not about that “we’re-waaaaaaaaaaaay-better-than-everyone-else” life. Shameless self-promotion just isn’t our thing. But this one is big, so forgive us...

The Benefits and Importance of Customer Satisfaction

I can’t get no satisfaction. Aside from hearing it as the chorus in a rock n’ roll classic, it’s a phrase you never want to come from your customers. No customer...

How Voice Apps will Change E-Commerce Forever

Marketers say that in order to anticipate what the customer wants, you have to know what they’re thinking. With voice apps becoming more and more commonplace — now the customer can...
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