10 Quick Tips To Help You Improve Your Blog

Blogging can be a fun and potentially profitable way to find new customers. Blogging can also be frustrating if you don’t initially find the success you were hoping...

The Art and Science of Storytelling — And How to Use Both to Reach...

Marketers are a lot like those realtors on HGTV’s “House Hunters.” The same way they’re trying to find a bungalow with beach access that also has a downtown industrial-loft feel (and...

7 Trials and Tribulations Of Email Outreach

It’s the grand old way of getting your website noticed online, but despite its long-in-the-tooth reputation, the effectiveness of email outreach is showing no signs of slowing down – despite what...

Why You Shouldn’t Try to Rank #1 on Google

Do you know what the number one email request I get is?Come on, take a guess. What do you think it is?Ok, its people asking me for money.But, do you know what...

Why the Top of Your Funnel is Almost Always More Profitable than the Bottom

Yes. AdWords converts better than most other channels. Anywhere, ever. But. That doesn’t mean it’s the only option. Or even the best option. Two reasons why: First, your cost per lead tends to be...

Choosing The Right Social Media Accounts For Your Business

When choosing which social media platforms to use for your business, you first need to find out who your customer is. To find out who your target customer is, you need to...

How to Evaluate the ROI of Branded Content

In 2011, Google’s Zero Moment of Truth report struck fear into the hearts of marketers and companies alike with its finding that the average consumer reviews 10.4 pieces of content before...

6 Engagement Marketing Metrics & How to Improve Them

“Engagement.” It’s a term often dismissed as “fluffy” that lacks true value towards primary business goals. But we live in a world where customers can engage with us in real time. And...

Doesn’t Everyone Hate it When Service Companies Get Involved in Software?

Local SEO Guide is happy to announce Locadium, a Google My Business reporting system built from the ground up for multi-location brands and agencies. According to a recent poll of Local...
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