What SaaS Marketers Can Learn About Pricing From Menu Engineers

The food industry is a $5.32 trillion dollar business. The alluring profitability of the food business along with increasing competition has inspired a new discipline: menu engineering. As the name suggests,...

Writing Content That Is Too In-Depth Is Like Throwing Money Out the Window

You’ve heard people telling you that you need to write in-depth content because that’s what Google wants. And it’s true… the average page that ranks on page 1 of Google contains 1,890...

Soft Micro Conversions: The Little-Known, Conversion-Assisting Factors that You Might Be Ignoring

You’re tracking the big stuff. The ‘macro conversions’ like form submissions, phone calls, and product purchases. But lying in between those are micro-conversions, the critical yet ‘under the radar’ site actions...

5 Reasons Why Nobody is Engaging With Your Social Posts (and How to Fix...

Your content is poppin’. Polished and proofed, you’ve put this piece of content through the wringer to get it ready. Now all you have to do is let people know where it...

Tracking Offline Marketing Campaigns With Kissmetrics

Forrester estimates that companies allocate about 30% of their marketing budget to online. It’s trending upwards, gaining roughly 1% per year. That’s means that offline marketing spend will continue to outspend...

Unboxing SaaS Data to Increase Customer Renewals

SaaS teams are living a lie. They believe the same value that acquired a customer will lead to a renewal. While focusing on customer retention is commendable, teams must reexamine their data...

How to Turn Cold Facebook Traffic into Red Hot Leads

Breaking news! Facebook is popular, with 1.86 billion monthly active users, and 1.23 billion daily active users. Admittedly, not the scoop of the year. How about this? This just in! Facebook...

The Power of Surveys: How to Ask Questions to Bolster Conversion Research

Surveys are becoming increasingly powerful tools in the hands of professional digital and content marketers. Utilizing the power of surveys, you can collect crucial data to research your targeted audience, identify...

Why Split Testing is Killing Your Conversion Rate

If your conversion rate is flat-lining and you’ve tried virtually everything to stop its downward spiral – split testing could be to blame. Yes, split testing – that incredible flip-switching, conversion-boosting, audience-wooing...
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