What to Do When Your Sales Conversions Start Shrinking

Sales decreasing? Most companies experience a temporary slump during their existence. But don’t panic. Take practical steps to move your company forward. When sales start declining, be mindful of what’s going right...

Ensuring a Great User Experience Is the First Step in CRO

Many business owners think of conversion rate optimization only after they realize their websites don’t convert well enough. That means hundreds of potential customers have already been lost; and, until various...

Attribution Modeling for E-Commerce: 5 Things All Sellers Need to Know

I’m not going to lie to you: this can get very tricky. It’s so complex that many e-commerce platforms don’t even bother with it. An attribution model is how you assign...

Learn From the Best: How Nordstrom, 1-800-Flowers and Sephora Pair Old School Marketing With...

For brands to stay relevant in our fast-paced, mobile and multi-channel world, they must show more value, more novelty, and more values than ever before. The traditional marketing of old —...

How To Get Rid Of SPAM Comments For Good

Dealing with a deluge of spam comments can be one of the worst aspects of running a website or blog. No one likes meticulously clicking through spam comments and deleting them....

How to Streamline Lead Nurturing Campaigns With Customer Data

Market2Lead reports that “nurtured leads experience a 23% shorter sales cycle.” By building an active relationship with buyers, your team is equipped to guide people through the sales journey. An engaged seller...

3 Common Google Analytics Gaps You Need to Plug

Google Analytics is the de-facto industry standard analytics tool. It’s installed on almost every single business site. (It’s even looked at too, sometimes, too.) It provides a tremendous amount of data that you...

12 Genius Ways to Apply Emotional Marketing to Facebook Ads

Facebook advertising is a big auction. There are both winners and losers. Now, you wouldn’t want to be on the losing side, would you? So, what can you do to create Facebook campaigns that...
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