Ensuring a Great User Experience Is the First Step in CRO

Many business owners think of conversion rate optimization only after they realize their websites don’t convert well enough. That means hundreds of potential customers have already been lost; and, until various...

Learn From the Best: How Nordstrom, 1-800-Flowers and Sephora Pair Old School Marketing With...

For brands to stay relevant in our fast-paced, mobile and multi-channel world, they must show more value, more novelty, and more values than ever before. The traditional marketing of old —...

User-Generated Content: The Secret Weapon for Your Next Email Campaign

Today’s economy is all about social proof. User-generated content (UGC) is one way to showcase why your brand matters. Moreover, email combined with UGC is a chance for ecommerce businesses to...

Here’s 5 Smart Ways to Plan Your E-commerce Sales Promotion

Ready for your next sales promotion? For some ecommerce teams, it’s a time-consuming task deciding which items to markdown and how to publicize a sales event. However, sales promotions play an integral...

How to Streamline Lead Nurturing Campaigns With Customer Data

Market2Lead reports that “nurtured leads experience a 23% shorter sales cycle.” By building an active relationship with buyers, your team is equipped to guide people through the sales journey. An engaged seller...

Attribution Modeling for E-Commerce: 5 Things All Sellers Need to Know

I’m not going to lie to you: this can get very tricky. It’s so complex that many e-commerce platforms don’t even bother with it. An attribution model is how you assign...

PPC Advertising Hack: Super-Targeted Live Chat Prompts

How do I get potential customers to engage on my site? If you’re trying to run a business online, this is a critically important question to answer—especially if you’re running any sort...

95% Of Your Churn Should be Ignored. Here’s Why

When it comes to customer dissatisfaction, Spirit Airlines has consistently been the forerunner in the airline industry. Even in the recent travel report published by the American Customer Satisfaction Index it...

3 Common Google Analytics Gaps You Need to Plug

Google Analytics is the de-facto industry standard analytics tool. It’s installed on almost every single business site. (It’s even looked at too, sometimes, too.) It provides a tremendous amount of data that you...
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