Value Creation vs. Revenue Extraction: Which Kind of Business Are You?

There’s a problem in business. Okay, fine, there are plenty of problems in the wide world of business. Obviously, there are tons of good things in business brought about by new innovations, advances...

How Push Notifications Can Increase User Engagement (With Examples)

It’s hard to imagine going anywhere without your mobile device these days. From kids tethered to their phones, to grandmas Facetiming with their grandkids, our smartphones have become as much a...

Not Segmenting Your Audience? Big Mistake if You’re Chasing Conversions

You’ve done your best to find your target audience, but if you’re treating each of your leads the same way, you’re basically throwing conversions out the window. Even though your audience shares...

3 Reasons Your AdWords Traffic Is Not Qualified

AdWords is one of the most predictable paid media channels. By using it, you’re focusing on people who show their intent in advertising platforms. Search traffic is growing by a lot....

Before Your Next Product Launch, Try These 5 Engagement Strategies

The big day is approaching! Yes, you’re about to launch your first (or maybe fifth) product. You want the experience to be perfect for your audience. What your team does before the...
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