3 Ways You Can Use Sales Automation to Convert More Leads into Meetings

Salespeople are at their most valuable when interacting with customers one-on-one. They are highly trained, highly paid professionals who want to convert as many leads into sales as possible. In fact,...

The Metrics Every E-Commerce Store Should be Tracking to Drive Growth

The most successful online stores winning at e-commerce are doing so because they’ve become absolutely obsessed with metrics. They swim in data. Every marketing and promotional decision is driving by the data....

Why Unscalable Marketing Activities are Best for B2B Companies

Most blog posts talk about going viral. They talk about network effects and refer-a-friend tactics. They talk about switching your orange button to a green one. They talk about sending out automated, cold emails. Well,...

Safari’s New “Intelligent Tracking Prevention” — What Does it Mean for Marketers?

Along with the release of the iPhone 8, Apple’s new operating system, iOS 11 and its browser, Safari 11 on desktop, are causing quite a stir among advertisers and marketers. Not...

Replace Your Crappy Store Locator Already

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How LucidChart Used Kissmetrics to Drive Growth

LucidChart, a SaaS-based diagramming application with over 9 million users, wanted to make sure their site was more than just pretty to look at. They wanted to ensure that it was...

How to Get E-Commerce Customers Coming Back After Their First Purchase

Getting prospects to convert to customers is one thing. But how do you get customers to buy again and again after the first purchase? This is where attentive, customer-focused emails come...

8 Overlooked Mobile Design Best Practices You Need to Implement

93% of Internet users browse the Internet on a mobile device every day. That’s 3.5 billion people who could potentially be seeing your website on their phones or tablets at any...

How to Hack Retention Rate and Get Customers to Stick Around

Retention, huh? It’s like interviewing for a job and getting to the last stage of the interviews — just to realize it’s not going to happen. We spend money on getting people to...
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