How to Write Meta Descriptions To Boost Your SEO

How many times have you Googled something and your search results have little to no content below the link? Yeah, that’s the meta description. And every website should have one. If you...

How to Generate Leads From Webinars

Everyone and their Aunt Betty is doing webinars. But it doesn’t mean they’re getting people to sign up and or buy their stuff. You have probably registered for at least a few...

Messenger Marketing & Chatbots: How to 10x Sales & Leads Before Your Competitors

This article is a supplement to our Kissmetrics Webinar this Thursday, February 15th at 10 AM PST / 1 PM EST with Samir ElKoumany, co-founder of Fetch and Funnel. Join here Communication...

3 New AdWords Retargeting Hacks Guaranteed to Increase App Retention

Subscription-based companies face a problem. They willingly lower prices to get people in the door. Each monthly charge is only a tiny fraction of their costs. That means it could take months for them...

How Marketers Are Getting Their Message Across in an Ad-Blocking World

It used to be so simple. A billboard here. A radio or television commercial there. Perhaps a print ad or two thrown in for good measure. That was your marketing strategy,...

Skyscraper Armageddon: How this Seemingly-Foolproof Hack Often Fails

Most of my blog posts are long. I shoot for over 3,000 words in almost all of them. Sometimes, I’ll even go over 10,000 words. Because over the years, I’ve seen that those...

The Great CPC Hoax: Why Cost Per Click Doesn’t Matter to Creating High-ROI Ad...

People always ask me the same question about AdWords: “What’s a ‘good’ cost per click?” And my response back to them is always the same: “Why do you care?” See, most people have AdWords wrong....

Why Redesigns Sabotage Your SEO Rankings (And How to Avoid It)

It seems like most companies redesign their website every year or so. New trends gain steam, so they want to be more ‘contemporary’ or ‘flat.’ Or new color schemes are en vogue....

The Most Overlooked SEO Factor You’ve Probably Been Neglecting

SEO isn’t very technical. But it becomes technical because so many marketers and content creators are using the latest “hack” to increase their rankings. The more information there is, the more...
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