How to Sell Multiple Products Online: 12 Ways to Boost Sales without Jeopardizing the...

Steve Jobs wore one thing. Zuckerberg started doing it. And even Obama caught the bug. But why? (Beyond, you know, an apparent lack of fashion sense.) One less decision to make for these powerful...

Identifying and Mitigating Churn With Customer Engagement Automation

You know the stats by now. It costs 5-25x more to acquire a new customer than keep a current customer. Increasing customer retention rates by 5% increases profits by 25% to...

How to Solve the Customer Retention Problem (And Make Your Customers Happy!)

Customer retention. It’s one of the most worthy investments a business can make. Its goal is to retain as many customers as possible. After all, a loyal customer is worth much...

The 5 Step Approach to Cross-Channel Customer Engagement

Your customers are everywhere. They are learning about your products from display ads, researching your brand on social media, and signing up for your email campaigns to get the latest product updates....

The Power of Surveys: How to Ask Questions to Bolster Conversion Research

Surveys are becoming increasingly powerful tools in the hands of professional digital and content marketers. Utilizing the power of surveys, you can collect crucial data to research your targeted audience, identify...

1x vs. 10x: The Little-Known Reason Why Your Campaigns are Failing

A/B testing works… some of the time. Barely. A tiny bit. If you’re lucky. And when it does, a 1% increase to show to bosses and clients is what you’ll get. That’s a...

The Difference Between Collecting Data and Acting On It

Big data is one of the most frequently discussed concepts in marketing today. While most marketers collect data, not all marketers consistently take action to improve their businesses based on data...

Boost Conversions with These 8 SaaS Funnel Tweaks

The success of your company depends on the performance of your sales funnel. No matter what product or service you offer, it can significantly contribute to getting qualified leads and driving...

The Rise of “The Quant” – How a Quantitative Analyst Can Improve Your Marketing...

It sounds like the premise for a new sci-fi flick: an advanced species, the Quants, arrive with incredibly deep knowledge on data from a variety of sources, and can test, manipulate...

How to Retarget the Middle of the Funnel in an Increasingly Form-less World

Remember the good old days? The 2005-era SEO? White keywords on a white background. #1 on Google. Collect your paycheck. Call it a day. Things were so… refreshingly easy. Since then, it’s becoming anything...
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