Amazon Advertising + Prime Pantry: What’s the deal for paid search?  

For many consumers, joining Amazon Prime is a no brainer. From free 2-day shipping to unlimited movie and TV streaming, Amazon Prime offers its members tons of benefits that make our lives easier.   Prime Pantry is one such benefit that maximizes convenience and cost savings for...

Use this Calendar Tool to Make Your 2014 Ad Tech San Francisco More Productive

This year’s Ad Tech 2014 San Francisco is being held on March 26-27, 2014 at the  Moscone Center West. It has AOL’s Tim Armstrong, HootSuite’s Ryan Holmes, Sean Combs as speakers and many...

How to find a PPC management solution for your business

For some businesses, there is only a small team, or even one individual, in charge of all the pay-per-click, or PPC advertising. And that one person, or team, may have other...

Tips to maximize ROI on paid social: Facebook + Instagram

Available ad impressions on social media are hitting a wall as user growth slows, driving up CPC and CPM prices. As demand increases, it becomes even more important for advertisers to...

Marketers’ Top 5 Priorities for 2019 Ranked (And Why They’re Counterintuitive)

If you’re a digital marketer in 2019, people are expecting a lot from you. Your laundry list of goals...

Semantic search for Google Ads: What it is and why it matters

Semantic search is the future of advertising on Google. In fact, Google continues to change its algorithm in line with how we are searching and how it understands search user intent. In...

The Sneaky Tactic Ecommerce Brands Use to Attract More Customers

Have you ever seen that video of the kid trying to collect water in a wire bucket? It’s pretty...

Get Access to All the Recordings From Marketing Optimization Week

Just last week you may have joined us, along with 8,000 other marketers online for our first ever Marketing...

3 B2B Conversion Optimization Practices You’ve (Probably) Overlooked

A joint study by Econsultancy and RedEye found that only 28% of companies are satisfied with their conversion rates,...

More For Your Clients, More For You: The Best Way to Give Your Agency...

  The agency life ain’t easy. There’s constant competition to acquire new clients and new agencies are poppin’ up every...
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