Drive customer retention with Google Dynamic Remarketing

With all this gushing about PPC and Google Remarketing campaigns, I strongly feel the need to let you know that I am not to be romanticized or this isn’t a sponsored...

Why SKAGs Are No Longer a PPC Best Practice (and How to Respond)

The worst-kept secret, once upon a time Step into my time machine, and let us take a journey. It’s 2015. You’re...

Six tips for B2B paid search success

Having worked across paid search strategies in all kinds of industries, you get to learn they all have their individual quirks: high CPCs, certain keywords that just don’t work, and other...

Increase Your Landing Page Speed (By Stealing Our Homework)

If you’ve read Unbounce’s 2019 Page Speed Report (and you really should), then you already know why speed is...

Your Shortcut to Lightning-Fast Speeds. AMP Landing Pages Come to Unbounce.

In 2019, more than half of all web pages will be loaded on smartphones. This means more prospects...

Top trends to increase value for paid search spend

If you’re like many small to medium sized businesses, budget is everything and every dollar counts. And while spending advertising dollars may be a big part of your PPC campaign, it’s really...

Amazon Advertising + Prime Pantry: What’s the deal for paid search?  

For many consumers, joining Amazon Prime is a no brainer. From free 2-day shipping to unlimited movie and TV streaming, Amazon Prime offers its members tons of benefits that make our lives easier.   Prime Pantry is one such benefit that maximizes convenience and cost savings for...

12 High-Converting Landing Pages (That’ll Make You Wish You Built ‘Em)

Don’t get us wrong: we love good-looking landing pages. The way the colors contrast to draw attention; the striking...

Google Ads 2019: What to look out for

2018 was an eventful year for Google Ads. We saw a number of big changes and improvements including: A re-branding – Google Ads was re-branded from Google AdWords and according to Google...

How Google Ads is fighting click fraud

Click fraud is one of the most talked about issues affecting advertisers on Google and other Pay Per Click (PPC) platforms. According to Click Guardian $7.2 billion was lost to click fraud...
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