Top skills for PPC, Paid Search, and SEM Specialists in 2019

The new year often comes with a resolution to find a new job. As such, many companies put off their hunt for new talent until after the holidays. That makes January...

How To Write The Best Google Ads Copy & Back It Up on Landing...

Crafting strong ad copy on Google Ads isn’t hard, but to do it right, we have to flex both...

PPC advertising: Eight questions your boss will ask

So, the powers that be want to know if PPC is the right solution for their business. Your boss will have many questions about Pay Per Click (PPC) advertising. So, as a...

Google Ads conversion rates by industry: How do you compare?

Google Ads is an expensive game if you get it wrong. So, we figure you’re doing what you can to measure the performance of your campaigns. But just how are you doing...

Facebook is expanding into Search Ads. What will this mean?

Facebook has decided to test Search Ads in selected industries in the US and Canada. What does this experiment mean for the search advertising industry? Facebook is always eager to try out...

Quick Ways to Make Your Google Ads Stand Out from the Competition

Google Ads amounts to billions of dollars in revenue for the search engine giant, but what about your revenue?...

Effective Amazon SEO: What to know when shifting ad budgets to Amazon

Sources from the ad industry have shone a light on how fast Amazon ad budgets are growing. Reports from various media agencies show that brands have been moving up to 50...

Amazon emerges as search advertising powerhouse

Amazon is already well-known for its rising dominance of the ecommerce market and other fast-growing segments like AWS, its leading cloud computing platform — now, their search advertising business is...

Amazon emerges as search advertising powerhouse

Amazon is already well-known for its rising dominance of the ecommerce market and other fast-growing segments like AWS, its leading cloud computing platform — now, their search advertising business is booming...

Amazon Advertising tips from Bai and LEGO

At our Transformation of Search Summit earlier this month, we heard a fan-favorite session on Amazon Advertising.  In this session, John Denny (formerly of Bai, currently Cavu Venture Partners) and Luis...
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