Marketing Machines: Is Machine Learning Helping Marketers or Making Us Obsolete?

Hollywood paints a grim picture of a future populated by intelligent machines. Terminator, 2001: A Space Odyssey, The Matrix...

The Part-Time Nihilist’s Guide to Marketing Terms You Hate, But Need

It’s about time that we take a step back and have a little chuckle at ourselves. Image via Shutterstock. Plenty...

Save the Date for Unbounce’s Call to Action Conference 2017 [Discount Code Inside]

I know you’re busy, so let’s cut to the chase. Unbounce’s Call to Action Conference is back on June 25th...

The Agency Swiss Army Knife – 27 Dream Marketing Stack Tools You Can’t Afford...

Each client is different. Each with their own systems, tools and personnel. And the #1 thing you can count on? It’ll...

The Unbounce Conversion Benchmark Report – Average Conversion Rates by Industry and Expert Recommendations

The Unbounce Conversion Benchmark Report is filled with industry-specific data, graphs and actionable takeaways. What is a good conversion rate...

How URL hijackers are disrupting banks’ PPC campaigns

I usually write about search marketing, analytics and conversion optimization, but I felt it was important to share a discovery I made recently. I noticed a major phishing scam hijacking the paid...

Lessons Learned From 2,345,864 Exit Overlay Visitors

Back in 2015, Unbounce launched its first ever exit overlay on this very blog. Did it send our signup rate...

Is Google’s ‘Beauty and the Beast’ ad the future of paid voice search?

Image by Frederik Hermann, available via CC BY-SA 2.0 ...
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