How to Create More Actionable PPC Reports (That’ll Improve Your Landing Page Strategy, Too)

Image via Shutterstock/Red Deer. Once upon a time, “Pay-Per-Click (PPC)” referred to a digital marketing practice where companies were charged...

What is SEM?

How to Use CallRail to Attribute Phone Calls Back to Your Landing Pages

Getting a new client always starts innocently enough. Initial talks go well. Everyone’s on board. But then you get...

How PPC Agency ParaCore Used Clever Account Management to Save a Client $30k in...

Before digging into your or your client’s AdWords account, you might need to do some tidying up first. Image...

Data-Backed Advice for High-Converting Real Estate Landing Page Design [+ FREE TEMPLATE]

You’re designing a landing page for your Real Estate client, and you turn to “best practice” advice articles to...

Travel Marketers Have a Trust Problem

As a travel marketer or agency marketer servicing the travel industry, you have a tricky gig. You need to...

Future-Proof Your Marketing with Call to Action Magazine

A good marketer is like a doomsday prepper (bear with me here…) Instead of preparing for a global cataclysm, learning...
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