"There Aren’t Enough Qualified Women Speakers" and Other Garbage Excuses for Why Your Marketing...

Blog images by Alejandra Porta. I’ve attended enough tech and marketing events to make a few generalizations: Women are hugely underrepresented;...

Facebook Ad Expert Mari Smith Reveals Missed Opportunities (And What’s on the Horizon)

Facebook has over 1.28 billion daily active users. To have more than a billion prospects in one place, literally at...

Mitch Joel on Why Agencies Should Care About Conversion Rate Optimization [INTERVIEW]

Move over Don Draper, the modern day agency marketer needs to be more of a Renaissance (wo)man. Sure, they need...

Design an Insanely Memorable Conference: From Branding to Signage (And Every Detail in Between)

Attendees from last year’s Call to Action Conference From busy trade show floors to professionally-lit celebrity panels, it seems every...

Marketing Machines: Is Machine Learning Helping Marketers or Making Us Obsolete?

Hollywood paints a grim picture of a future populated by intelligent machines. Terminator, 2001: A Space Odyssey, The Matrix...
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