Tips to lower brand CPC for greater profitability

In the realm of digital marketing, brand ownership means everything. It’s safe to say that nearly all search advertisers see the vast majority of their traffic and revenue come from their...

Smart SaaS PPC Tactics: Lead Nurturing vs. Direct Signups

Software-as-a-Service (SaaS) marketers are among the world’s most talented. They need to be. The pressure to acquire and retain...

10 Creative Lead Gen Examples Sourced from Marketing Legends

Lead generation is the number one challenge for marketers today. And it’s only going to get harder now that...

The Sneaky Tactic Ecommerce Brands Use to Attract More Customers

Have you ever seen that video of the kid trying to collect water in a wire bucket? It’s pretty...

How to optimize paid search ads for phone calls

There have been an abundance of hand-wringing articles published that wonder if the era of the phone call is over, not to mention speculation that millennials would give up the option...

3 B2B Conversion Optimization Practices You’ve (Probably) Overlooked

A joint study by Econsultancy and RedEye found that only 28% of companies are satisfied with their conversion rates,...

How To Choose the Right Ad Platform for Your Business

When you’re just starting out, it can be a struggle to find simple advice about where you should be...

Mobile Landing Page Examples That Seriously Set the Bar

We’ve all had frustrating experiences browsing the web on our phones: load times that seem to carry on forever;...

More For Your Clients, More For You: The Best Way to Give Your Agency...

  The agency life ain’t easy. There’s constant competition to acquire new clients and new agencies are poppin’ up every...

8 Incredible App Landing Pages (and How You Can Create Your Own)

Have you looked at your iPhone’s App Store lately? How about Google Play? I’ve seen landfills with better curation. With more...
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