Facebook is expanding into Search Ads. What will this mean?

Facebook has decided to test Search Ads in selected industries in the US and Canada. What does this experiment mean for the search advertising industry? Facebook is always eager to try out...

Effective Amazon SEO: What to know when shifting ad budgets to Amazon

Sources from the ad industry have shone a light on how fast Amazon ad budgets are growing. Reports from various media agencies show that brands have been moving up to 50...

Amazon emerges as search advertising powerhouse

Amazon is already well-known for its rising dominance of the ecommerce market and other fast-growing segments like AWS, its leading cloud computing platform — now, their search advertising business is...

Amazon emerges as search advertising powerhouse

Amazon is already well-known for its rising dominance of the ecommerce market and other fast-growing segments like AWS, its leading cloud computing platform — now, their search advertising business is booming...

Amazon Advertising tips from Bai and LEGO

At our Transformation of Search Summit earlier this month, we heard a fan-favorite session on Amazon Advertising.  In this session, John Denny (formerly of Bai, currently Cavu Venture Partners) and Luis...

How should PPC and SEO work together to gain visibility?

Getting PPC and SEO to work together effectively is always a key goal, whether we’re managing just one of the channels or both of them. Although it sounds easy in principle, it’s...

How should PPC and SEO work together to gain visibility?

Getting PPC and SEO to work together effectively is always a key goal, whether we’re managing just one of the channels or both of them. Although it sounds easy in principle,...

Why PPC and SEO need to work together

Search spend now accounts for almost a third of advertising spend in the UK, and has grown consistently since 2001. Balancing the marketing mix is a huge challenge facing any CMO...

Data-Driven Ways to Choose Effective CTAs for Your Display Ads

Not every digital marketer has a Coca-Cola ad budget. In fact, I’ve never worked with a client who could...

Why AI and international paid media is a match made in hell

When looking back on summer 2018, it’s hard to ignore the optimism that’s been in the air. Sunny weather? Check. England football triumph? Almost! AI as the next big thing in...
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