How to Get Your Boss to Invest More Money in Content Marketing This Year

Content marketing has come a long way over the last 10 years. More and more companies have come to realize the tremendous return and savings from investing in inbound marketing like blogs,...

15 Advanced Facebook Advertising Techniques You Probably Didn’t Know About

Facebook advertising is just as powerful in 2017 as it’s ever been. Perhaps even more so. The sheer volume of users alone (1.71 billion as of July 2016) makes it a digital marketer’s...

The Proven Guide to Using Live Video to Build Your Personal Brand

2015 was a banner year for video and, in my opinion, a big year for video marketing—something that ramped up through 2016. We saw a lot of brands jumping on the video...

11 Advanced Techniques for Repurposing Old Content

When it comes to content marketing “hacks,” this is one of my absolute favorites. So many marketers finish a piece of content and never touch it again. But why do that when...

8 Advanced Tips for YouTube Search Optimization

When was the last time you watched a YouTube video? If you’re a normal human being with access to the Internet, my guess is you interacted with YouTube in some way in...

8 Techniques That Helped Me Improve My Writing During Ten Years of Blogging

Epic copywriting is an integral part of driving traffic and making conversions. Smashing Magazine even states that “it’s not uncommon for proper copywriting to increase search traffic by 50 percent and conversion rates...

A Step-by-Step Guide to Producing a 3,000-Word Article on Any Topic

Creating long-form content is one of the best things you can do for your online marketing strategy. Long-form content that passes the 3,000-word mark blurs the line between an article and a...

A Data-Driven Method for Finding Out Whether Your Content Sucks

Sometimes, you have to show some tough love. You’ve got to be brutally honest. Because I value you (yes, you!) as a reader, I don’t want to lie to you or sugarcoat...

How to Fact-Check Your Latest Blog Post in 20 Minutes or Less

Nobody’s correct all the time. Your blog posts, on the other hand, should be correct all the time. Why? Because if your blog gets the facts wrong, your readers won’t take you...

How to Crack Google Search Optimization for Your Unique Niche

Search engine optimization sounds great on paper, but when put into practice, it’s a bit tougher. Marketing in your specific niche can be slow and painful, especially if you’re just starting...
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