How to Use Psychology to Maximize Social Engagement

What if there was a magic formula for social media marketing? A formula that would allow you to snap your fingers while saying “Presto!” and have your audience instantly engaged with your...

The Step-by-Step Guide to Creating Scannable Content

Rarely do people read content from beginning to end. Maybe it’s because of our “microwave,” instant gratification culture. Maybe it’s because millions of other articles are vying for people’s attention. Or maybe it’s because...

How to Become a World-Class Copywriter in One Month or Less

Want to know a little secret? It’s not something I’m super proud of… In fact, most people have no idea whatsoever that I used to be a terrible copywriter. It took me...

Millennial Marketing Is So Last Year – How to Reach Generation Z

Over the past few years or so, millennial marketing has received the lion’s share of attention in terms of reaching an age-based demographic. And it’s easy to see why. “Millennials have $200...

The Psychology of Search Engine Optimization: 10 Things You Need to Know

Think you know SEO? It’s all about keywords, content, and optimization, right? Not quite. Despite what you may think you know, search engine optimization has far less to do with content, coding, or...

How to Become an Innovative Growth Hacker in One Month

So, you’ve got an amazing idea for a new business. If you build it and market it the traditional way, they will come, right? Not anymore. It doesn’t matter what your niche is....

15 Things You Need in Place for Creating Your Personal Brand

When you think about it, a personal brand is one of the most useful things you can build. It’s powerful. It’s valuable. It’s killer. But it also takes a considerable amount of work....

20 Fascinating Topics That Every New Blog Should Tackle

When you know your stuff, writing a blog is easy, right? Uh. Not necessarily. I’d say that I’m pretty familiar with digital marketing. But when it comes to blogging, I still face challenges. The...
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