A Step-by-Step Guide to Producing a 3,000-Word Article on Any Topic

Creating long-form content is one of the best things you can do for your online marketing strategy. Long-form content that passes the 3,000-word mark blurs the line between an article and a...

A Data-Driven Method for Finding Out Whether Your Content Sucks

Sometimes, you have to show some tough love. You’ve got to be brutally honest. Because I value you (yes, you!) as a reader, I don’t want to lie to you or sugarcoat...

How to Fact-Check Your Latest Blog Post in 20 Minutes or Less

Nobody’s correct all the time. Your blog posts, on the other hand, should be correct all the time. Why? Because if your blog gets the facts wrong, your readers won’t take you...

How to Crack Google Search Optimization for Your Unique Niche

Search engine optimization sounds great on paper, but when put into practice, it’s a bit tougher. Marketing in your specific niche can be slow and painful, especially if you’re just starting...

The Beginner’s Guide to Optimizing for Bing Search

On the surface, it doesn’t appear Bing gets much search traffic, but when you consider it also powers Yahoo, you start realizing that perhaps optimizing for Bing isn’t such a bad...

What a Cognitive Bias Is, And How to Use It for Digital Marketing Mastery

As humans, we like to think of ourselves as objective, logical, and unbiased when it comes to our thinking and decision-making abilities. As if nothing could cloud our thoughts or persuade us...

How to Rapidly Build Brand Signals for SEO

In SEO’s never-ending evolution, algorithms are continually assessing different elements to determine where brands rank. I remember the time, “back in the day,” when you could often get ahead with only rudimentary...

A Step-by-Step Guide to Dominating Any Keyword You Choose

Page one, position one. It’s the ultimate goal of every SEO marketer. But of course reaching this goal can be difficult, and there is a seemingly infinite number of variables that determine how your content...

A Step-by-Step Guide to Using Google Search Console Like a Boss

Killing it at SEO requires that you use a lot of different tools. There’s SEO software, apps, analytics, and so on. But in my opinion, one of the most helpful tools, pound for...

14 Advanced SEO Tactics That Your Competition Doesn’t Know About

Believe it or not, SEO is still an ultra-powerful tool in 2016. I posted recently that SEO isn’t dead—far from it. If Google is still taking it seriously after all these years,...
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