How to Use Social Listening to Create Viral Content

Viral content is inherently unpredictable. You could have two similar pieces of content—with one receiving thousands upon thousands of shares and the other languishing in obscurity. In that regard, there’s no magic formula...

How to Use Surveys to Hook More Customers

What’s the number one goal of content marketing? Besides the obvious answer of generating leads and making conversions, it’s maximizing engagement. Content marketing thrives on engagement! You want your audience to take an active...

Here’s How to Perfectly Optimize Your Infographic for SEO

Infographics are amazing! Besides being one of the best ways to explain a complicated topic with ease, they make information come alive. Research found, people following directions with text and illustrations do 323 percent...

How to Get Your Content to Rank for Seasonal Keywords

When you hear the phrase seasonal keywords, what comes to mind? Is it Black Friday, Cyber Monday, Christmas and general holiday-related keywords? Well, that’s definitely part of it. Of course, you’ll want to put...

These Are the Best Ways I’ve Discovered to Get More Facebook Followers Free

Facebook marketing is somewhat of a double-edged sword. On the one hand, Facebook had 1.94 billion monthly active users as of Q1 2017. That’s the most users of any social network by far. On...

How to Combine PR with SEO for the Biggest Success

It used to be that PR and SEO were two very different marketing tactics with virtually zero overlap. With roots going all the way back to the founding of the colonies in...

Here Are the Research Hacks I Use to Come up with a List of...

Keyword research is synonymous with SEO. I remember, back in the day, when keyword research was SEO. The recipe was simple. Use the Google Keyword Tool (now known as the Google Keyword Planner) to...

How to Tweak Your PPC Strategy During the Holiday Season

Just like in life, there’s an ebb and flow to marketing success. That means a huge part of finding success as a marketer is being adaptable. This allows you to capitalize on trends...

15 Essentials to Creating a Trust-Boosting YouTube Profile Page

Did you know that more than 500 million hours of videos are watched on YouTube each day? That’s mind-boggling! But here’s what’s really crazy. In 2017, “more video content is uploaded in 30 days than the...

What I Learned from Checking BuzzSumo Every Day for a Month

I use a lot of different tools and various software for marketing. But one of my absolute favorites is BuzzSumo. I love it! At this point, I consider it a linchpin useful for several...
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A Cheat Sheet to High-Converting Facebook Ad Creative

An AdWords text ad looks exactly the same on mobile as it does on desktop. You don’t have to worry about the difference. And besides,...

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