How to Tweak Your PPC Strategy During the Holiday Season

Just like in life, there’s an ebb and flow to marketing success. That means a huge part of finding success as a marketer is being adaptable. This allows you to capitalize on trends...

15 Essentials to Creating a Trust-Boosting YouTube Profile Page

Did you know that more than 500 million hours of videos are watched on YouTube each day? That’s mind-boggling! But here’s what’s really crazy. In 2017, “more video content is uploaded in 30 days than the...

What I Learned from Checking BuzzSumo Every Day for a Month

I use a lot of different tools and various software for marketing. But one of my absolute favorites is BuzzSumo. I love it! At this point, I consider it a linchpin useful for several...

How to Create a Link-Building Strategy from Scratch

Google examines roughly 200 different factors to determine page rank. That’s a lot! But what’s arguably the most important is backlinks. Here’s a chart from Moz that shows how important links are: Backlinks have been, and continue...

How I Built 826 Backlinks to a Single Article in 8 Weeks

No matter how much SEO evolves, backlinks remain the primary “currency” for Google when ranking websites. In fact, a November 2016 study from First Page Sage found that backlinks are still the number...

The Digital Marketer’s Guide to Programmatic Marketing

The evolution taken in place in digital marketing over the last decade is amazing. We’ve gone from horrendous keyword stuffing and “spray and pray” campaigns to incredibly smart and efficient strategies that...

16 Essentials to Creating a Trust-Boosting Twitter Profile

I don’t need to tell you how big trust in business and marketing is. Trust is everything. You can pull every clever trick in the book, invest thousands of dollars in slick, sexy...

How to Discover Your Customers’ Most-Googled Frustrations (and solve them)

Google is a treasure trove for marketers. Currently (2017), it “processes over 40,000 search queries every second!” This “translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.” And just...

18 Essentials to Creating a Trust-Boosting Facebook Page

Trust has always been important from a marketing perspective. But in my opinion, it’s never been more important than it is today. That’s because so many consumers have an underlying cynicism about brands...

How to Build an Unbreakable YouTube Brand

One billion hours of video. That’s how much content is viewed each and every day on YouTube! That translates to 46,000 years of content annually. Another amazing thing about YouTube is the amount of time...
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SEO Tutorial for beginners | 2016

Learn how to optimize your website for the search engines. I give you the best of my knowlegde and show you how to optimize...

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