How to Boost Revenue by Optimizing the Customer Experience

The customer is always right. I’m sure you’ve heard this before as the golden rule of business. But what this rule doesn’t encompass is the customer experience. The saying should be: always put the customer...

How to Write Blog Post Introductions That Make the Rest of Your Post Irresistible

How many people are actually reading your blog posts? It is reported 43% of readers say they skim through posts. If you want people to consume the content you’re writing, get them hooked during...

What Does SEO Stand For?

From the mega corporations to the little shops on the corner every techno-savvy merchant seems to be investing something called SEO. While everyone is quite sure that SEO pronounced (Eh-Zi-OH) is...

How to Promote Your Event Online Like a Pro

Hosting an event is a great way for businesses to gain exposure. This holds true whether it’s a holiday or a special occasion for your customers, the community, or your industry. You may...

How to Boost Conversions by Personalizing Your Website

Every business has room to improve their conversion rates. If you’re looking for a place to start, analyzing your website is the first logical step. While you may have done A/B testing or used...

How to Write Instagram Captions That Drive Engagement

Staying active on social media is absolutely necessary if you want your business to be successful. This statement holds true for small, local mom-and-pop stores as well as national chains and global ecommerce...

How to Develop a Customer Persona That Improves Conversion Rates

Customers are the lifeline and driving force of your business. Without them, you wouldn’t exist. That’s why you need to spend the time and use various resources to develop a better understanding of...

How to Take and Edit Photos Without Hiring a Professional

No matter what type of business you have, you need to be using high quality images as a promotional tool. You can distribute these pictures across all your marketing channels. Share them on...

The Top 9 Marketing Trends to Look for in 2018

The most successful marketers have one thing in common. They find a way to gain an edge over their competitors. Marketers who can analyze the trends and prepare for the future have the...

How to Increase Sales by Mastering the Art of Storytelling

Nothing keeps someone on the edge of their seat like a good story. That’s why people love to watch movies, read books, and binge-watch television shows. I know we all have that one...
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Adwords Objection Handling

Frederick Vallaeys discusses how to best handle objections when you're selling AdWords to your clients. source

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