Everything You Need to Know Before You Start A/B Testing

Do you think your website is performing to its full potential? It’s frustrating if you’re not getting enough clicks and conversions on your website. The layout of your page might be the issue. Think...

Should You Jump on the Live Video Bandwagon?

Social media platforms have evolved. Today, you can do much more than just write posts and comments or upload pictures and videos. Now, you have the option to live-stream with your audience. It’s a...

9 Simple High ROI Shopping Cart Abandonment Prevention Tactics

How are you handling your shopping cart abandonment? The first step is for you to track and recognize how many shoppers are leaving items in their carts without finalizing the purchases. If you’re...

How to Create a Content Upgrade That Will Automate Your List Building

I am a big champion of the power of email marketing. There’s no better way to build a community and nurture a relationship with your audience. It’s hands down the most authentic way...

How Not to Waste Time Generating Leads on LinkedIn

Lead generation is an indispensable part of business. If you want to have paying customers, you need to gather a reliable stream of leads. That’s the bottom line. But generating leads isn’t as easy...

How to Kick Your Email List Building out of a Plateau

Every business owner eventually experiences growth stagnation. It can happen with sales. And it can happen with your email list. I’ve been there. You feel stumped. Your email list isn’t growing. What can you possibly do...

How to Vet a New Marketing Channel in 3 Days or Less

I get this question a lot. “What marketing channel should I focus on?” There are many make or break decisions in business. This is one of them. The thing is, I can’t give...

How to Minimize Cart Abandonment in Your Checkout Process

Recently, I stumbled upon a scary statistic. A whopping 69.23% of ecommerce shopping carts are abandoned. To put this into perspective, for every 100 customers who start the checkout process, 69 don’t finish. Is it...

How Important Conversion Optimization Is for Small Ecommerce Sites

There are no two ways about it. If you’re in ecommerce, you’re in business to make money. Sure, there may be philosophical reasons why you provide your customers with top-notch service. But ultimately, your...

How to Create the World’s Easiest Mobile Checkout Experience

User experience can make or break your business. The checkout process is the most crucial element to consider in that regard. Even more important is the context of that experience. What’s appropriate for the...
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Cognitive Skills Determine Learning Ability

Research has shown that cognitive skills are a determining factor of an individual's learning ability. Cognitive skills are mental skills that are used in...

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