The Real Reasons Your Social Media Marketing Has Bombed

Social media marketing sounds easy enough. Post some content on Facebook, send out some tweets, make a few connections on LinkedIn, and sit back and watch the leads pour in. That’s all there...

33 Writing Tweaks That Will Turn You into a Copywriting Master

Can I make a confession? When I started writing, I was no Shakespeare. I wasn’t even a Hemingway. In fact, I was downright awful. Like many of you, I didn’t get any kind of...

What Are Interstitials, and Are They Hurting Your SEO?

A lot of people seem to think SEO is dead. People have been saying “SEO is dead” every since SEO started. But this time, could it be different? Look at what’s happened recently....

The 5 Best Tools You Should Be Using to Market Your Local Business

Mobile devices and local searches go together like peanut butter and jelly. If you’re a local business, guess what method people use to find you? They’re looking for your business on their mobile...

Ensuring a Great User Experience Is the First Step in CRO

Many business owners think of conversion rate optimization only after they realize their websites don’t convert well enough. That means hundreds of potential customers have already been lost; and, until various...

How to Use Psychology to Maximize Social Engagement

What if there was a magic formula for social media marketing? A formula that would allow you to snap your fingers while saying “Presto!” and have your audience instantly engaged with your...

The Step-by-Step Guide to Creating Scannable Content

Rarely do people read content from beginning to end. Maybe it’s because of our “microwave,” instant gratification culture. Maybe it’s because millions of other articles are vying for people’s attention. Or maybe it’s because...

How to Become a World-Class Copywriter in One Month or Less

Want to know a little secret? It’s not something I’m super proud of… In fact, most people have no idea whatsoever that I used to be a terrible copywriter. It took me...

Millennial Marketing Is So Last Year – How to Reach Generation Z

Over the past few years or so, millennial marketing has received the lion’s share of attention in terms of reaching an age-based demographic. And it’s easy to see why. “Millennials have $200...

The Psychology of Search Engine Optimization: 10 Things You Need to Know

Think you know SEO? It’s all about keywords, content, and optimization, right? Not quite. Despite what you may think you know, search engine optimization has far less to do with content, coding, or...
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