Brand New Blog. No Traffic. Here’s What to Do.

Ever feel as if you’re the only person reading your blog? It’s possible it’s not just a feeling. In today’s digital marketing landscape, it’s difficult to get users to read blogs if...

Without Emotional Advertising, Your Landing Page Won’t Work. Here’s How to Get It Right.

Emotions guide nearly every facet of our lives. And it’s no different when it comes to what we choose to buy. Our purchasing decisions are largely guided by emotions rather than cold logic...

Here’s Why Your Customer Acquisition Strategy Isn’t Working

Customer acquisition is arguably the most important aspect of business operations. Before you can even think about retention and having loyal, long-term customers, you need that initial acquisition to take place. But the...

What Should You Do if Someone Attacks You Online?

Online trolls are an unfortunate part of life. While the Internet connects us, it also enables people to spew hate for no apparent reason. A survey from The Daily Mail, a leading UK...

7 Tips to Take Your Content From “Meh” to Amazing

One of the greatest struggles content marketers face right now is creating engaging content. More than 70% of marketers have made it a top priority this year to address that and make...

How to Create a Killer SEO Plan for 2017

2017 is here! I get excited with the changing of each year because it always presents new opportunities and new ways to improve both in marketing and in life in general. It...

How to Make Your Content Marketing Impossible for Competitors to Copy

The more advancements in digital marketing we make and the more information on how to spy on competitors we share, the more those things are being adopted in various industries around...

How SEO Has Changed with the Possum Update

Google is totally unpredictable. SEO practitioners know full well that things can change in an instant, and search engine dominance today means nothing tomorrow. Or as Babe Ruth put it, Yesterday’s home runs don’t...

8 Content Marketing Tricks That Helped Dollar Shave Club Go Viral

Ask any North-American male aged 17-30 whether he’s heard of Dollar Shave Club (DSC). He’ll probably say, “Yeah.” And it’s not just dudes who know about DSC. A lot of women know about...

How to Become a Marketer Who Thinks Strategically

One of the greatest challenges a new marketer will face is getting into, and staying in the right mindsight. By its very nature, marketing is highly tactical. There are countless ways to...
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