How SEO Has Changed with the Possum Update

Google is totally unpredictable. SEO practitioners know full well that things can change in an instant, and search engine dominance today means nothing tomorrow. Or as Babe Ruth put it, Yesterday’s home runs don’t...

8 Content Marketing Tricks That Helped Dollar Shave Club Go Viral

Ask any North-American male aged 17-30 whether he’s heard of Dollar Shave Club (DSC). He’ll probably say, “Yeah.” And it’s not just dudes who know about DSC. A lot of women know about...

How to Become a Marketer Who Thinks Strategically

One of the greatest challenges a new marketer will face is getting into, and staying in the right mindsight. By its very nature, marketing is highly tactical. There are countless ways to...

How to Get Your Boss to Invest More Money in Content Marketing This Year

Content marketing has come a long way over the last 10 years. More and more companies have come to realize the tremendous return and savings from investing in inbound marketing like blogs,...

15 Advanced Facebook Advertising Techniques You Probably Didn’t Know About

Facebook advertising is just as powerful in 2017 as it’s ever been. Perhaps even more so. The sheer volume of users alone (1.71 billion as of July 2016) makes it a digital marketer’s...

The Proven Guide to Using Live Video to Build Your Personal Brand

2015 was a banner year for video and, in my opinion, a big year for video marketing—something that ramped up through 2016. We saw a lot of brands jumping on the video...

11 Advanced Techniques for Repurposing Old Content

When it comes to content marketing “hacks,” this is one of my absolute favorites. So many marketers finish a piece of content and never touch it again. But why do that when...

8 Advanced Tips for YouTube Search Optimization

When was the last time you watched a YouTube video? If you’re a normal human being with access to the Internet, my guess is you interacted with YouTube in some way in...

8 Techniques That Helped Me Improve My Writing During Ten Years of Blogging

Epic copywriting is an integral part of driving traffic and making conversions. Smashing Magazine even states that “it’s not uncommon for proper copywriting to increase search traffic by 50 percent and conversion rates...

A Step-by-Step Guide to Producing a 3,000-Word Article on Any Topic

Creating long-form content is one of the best things you can do for your online marketing strategy. Long-form content that passes the 3,000-word mark blurs the line between an article and a...
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11 Excel Tricks To Improve Your PPC Life

11 Excel Tricks To Improve Your PPC Life https://youtu.be/tCUCZeKcCYQ google.com/+LouisVoMarketer source

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