8 Techniques That Helped Me Improve My Writing During Ten Years of Blogging

Epic copywriting is an integral part of driving traffic and making conversions. Smashing Magazine even states that “it’s not uncommon for proper copywriting to increase search traffic by 50 percent and conversion rates...

How to Effectively Manage Engagement for Stronger Influence

Keep your audience engaged. Engage with your customers. Track engagement. I’m sure you’ve heard all of this before, but what does it actually mean? It’s impossible for marketers to create engaging content...

15 Essentials to Creating a Trust-Boosting YouTube Profile Page

Did you know that more than 500 million hours of videos are watched on YouTube each day? That’s mind-boggling! But here’s what’s really crazy. In 2017, “more video content is uploaded in 30 days than the...

Here Are the Research Hacks I Use to Come up with a List of...

Keyword research is synonymous with SEO. I remember, back in the day, when keyword research was SEO. The recipe was simple. Use the Google Keyword Tool (now known as the Google Keyword Planner) to...

How to Generate New Leads Without Spending a Fortune

Every brand needs new customers. Those of you who have been in business for a while may be doing fine generating high sales from your existing customers. But that business model isn’t sustainable forever....

How SEO Has Changed with the Possum Update

Google is totally unpredictable. SEO practitioners know full well that things can change in an instant, and search engine dominance today means nothing tomorrow. Or as Babe Ruth put it, Yesterday’s home runs don’t...

How to Write a Double Opt-in Landing Page That Converts Well

It’s always great news for a business when their subscriber list starts to grow. The growing list of subscribers implies that people are interested in your company and you have the opportunity...

How to Create the World’s Easiest Mobile Checkout Experience

User experience can make or break your business. The checkout process is the most crucial element to consider in that regard. Even more important is the context of that experience. What’s appropriate for the...

These 2 Ridiculously Simple Tactics Will Boost Your Conversion Rates by Next Tuesday, Guaranteed

If there’s one thing I hear all the time, it’s this: “Neil, I just want to get more conversions from my website.” That’s it. That’s the big one. I get it. Conversion rates are...

Should You Jump on the Live Video Bandwagon?

Social media platforms have evolved. Today, you can do much more than just write posts and comments or upload pictures and videos. Now, you have the option to live-stream with your audience. It’s a...
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Persuasive SaaS Onboarding Emails: 10 Conversion Lessons Stolen From Attorneys

A successful attorney’s entire job rests on one question: can he persuade the jury to view the case as he does? If he can, he...

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