The Comprehensive List of What Needs to Be Above the Fold on Your Homepage

The majority of people have the attention span shorter than a goldfish. When it comes to your website, it’s probably hurting you. According to HubSpot, “55% of visitors spend fewer than 15...

How to Infiltrate LinkedIn Groups for Maximum Marketing ROI

I feel like LinkedIn is a social media platform that receives a fair amount of attention but is still overshadowed by other networks such as Facebook, Twitter, and Instagram. That’s a shame....

How to Identify the Target Market of Your Startup

Not everyone wants to buy what you’re selling. For your startup company to be successful, you need to identify your target market. This is one of the first steps of launching a startup...

The 5 Best Tools You Should Be Using to Market Your Local Business

Mobile devices and local searches go together like peanut butter and jelly. If you’re a local business, guess what method people use to find you? They’re looking for your business on their mobile...

How to Start Blogging if You Fell off the Wagon a Long Time Ago

People always ask me how I’ve built up such a huge audience for my blogs. Part of my secret sauce? I’ve been blogging for well over a decade now. But not everyone has...

Everything You Need to Know Before You Start A/B Testing

Do you think your website is performing to its full potential? It’s frustrating if you’re not getting enough clicks and conversions on your website. The layout of your page might be the issue. Think...

How to Use YouTube Live to Grow Your Business

How active is your company when it comes to social media marketing? It’s great if you have a Facebook profile, Twitter account, and Instagram page, but if you don’t have a presence...

How to Increase Sales by Mastering the Art of Storytelling

Nothing keeps someone on the edge of their seat like a good story. That’s why people love to watch movies, read books, and binge-watch television shows. I know we all have that one...

How to Squeeze Revenue from Confirmation Emails

Email is one of the best ways to communicate with your customers. Sending confirmation emails can help establish a stronger relationship with your current clientele. It keeps them in the loop. They won’t have...

How to Effectively Use Social Proof to Increase Conversions

Many factors can influence a customer’s decision making. How can you get them to buy products from your company instead of your competition? You have to find a way to influence their opinions. You...
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Entrepreneurship and Michael Dell’s Content, Commerce, & Community

If you want to be an entrepreneur, who better to study than Michael Dell? He is an inspiration to entrepreneurs everywhere. Starting in his...

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