Should You Be Worried About The Next Google Algorithm Change?

“Everything changes and nothing stands still.” In this quote, Heraclitus of Ephesus was referring to life and the fundamental order of the cosmos. But he might as well be referring to Google’s chronic...

5 Clever Facebook Video Ad Hacks That Will Lower Your CPM by 81%

Scroll through your Facebook feed, and you can’t help but see video ads. Quite a few of them actually. You may have even seen my video ads, which I’m using to promote...

How to Track Your Leads with UTM Parameters

No marketing strategy is complete without an effective lead generation strategy. Those of you who are making a conscious effort to generate new leads are on the right track so far. But...

10 Lessons Digital Marketers Can Learn from HBO’s Silicon Valley

Do you like to binge-watch a TV series? I don’t do it often. Hardly ever, in fact. But yep, I’ve done it before. For me, it’s one of life’s simple pleasures. Every once...

Use This Daily One-Hour Digital Marketing Routine to Get 40% More New Leads Each...

Routines. We all have them. Some we follow daily—consciously. Others we follow on a subconscious level, unaware of them. Whatever they are, routines are incredibly powerful. Over a span of time, the right...

How to Rapidly Build Brand Signals for SEO

In SEO’s never-ending evolution, algorithms are continually assessing different elements to determine where brands rank. I remember the time, “back in the day,” when you could often get ahead with only rudimentary...

How to Generate Leads with PPC Campaigns for Your B2B Company

B2B brands need to use a marketing strategy different from that of B2C brands. Some of you may operate as a B2B and B2C company. In this case, you may have already...

Don’t Kill Your Audience’s Vibe with These Content Marketing Turn-Offs

As of 2017, the overwhelming majority (89%) of B2B marketers use content marketing in some form.   As you can imagine, how well marketers execute their campaigns varies quite a bit. Or, as The...

What Does SEO Stand For?

From the mega corporations to the little shops on the corner every techno-savvy merchant seems to be investing something called SEO. While everyone is quite sure that SEO pronounced (Eh-Zi-OH) is...

20 Fascinating Topics That Every New Blog Should Tackle

When you know your stuff, writing a blog is easy, right? Uh. Not necessarily. I’d say that I’m pretty familiar with digital marketing. But when it comes to blogging, I still face challenges. The...
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Infographic: 14 Ways to Get Backlinks Without Begging

Are you producing lots of great content on a regular basis but still not seeing organic traffic? The issue may be a lack of external...
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