Should You Be Worried About The Next Google Algorithm Change?

“Everything changes and nothing stands still.” In this quote, Heraclitus of Ephesus was referring to life and the fundamental order of the cosmos. But he might as well be referring to Google’s chronic...

26 Marketing Tools for Non-Tech-Savvy Marketers

Marketing tools are essential for streamlining and automating the more arduous aspects of the process. The only issue is that you’ve got to actually learn how to use them. You have to learn...

8 Content Marketing Tricks That Helped Dollar Shave Club Go Viral

Ask any North-American male aged 17-30 whether he’s heard of Dollar Shave Club (DSC). He’ll probably say, “Yeah.” And it’s not just dudes who know about DSC. A lot of women know about...

Forget Millennials. 7 Reasons Why Baby Boomers Are the Ideal Target Market.

There’s a lot of buzz about millennials today and how to market to them. Marketers often tell you that to appeal to millennials, you need to get on Snapchat and other popular...

Beginner’s Guide to Customer Conversion Funnel

How do you get a new customer? It may seem like a simple question, but the answer may be more complex than you think. Sure, you’ve got various advertising campaigns, and you’re...

Ensuring a Great User Experience Is the First Step in CRO

Many business owners think of conversion rate optimization only after they realize their websites don’t convert well enough. That means hundreds of potential customers have already been lost; and, until various...

Without Emotional Advertising, Your Landing Page Won’t Work. Here’s How to Get It Right.

Emotions guide nearly every facet of our lives. And it’s no different when it comes to what we choose to buy. Our purchasing decisions are largely guided by emotions rather than cold logic...

How to Improve Your Customer Service with These 8 Ways to Get Feedback

It doesn’t matter what type of business you have or how long you’ve run it. Your customers are the lifelines of your brand. Whether you sell products, offer services, or a combination...

How to Infiltrate LinkedIn Groups for Maximum Marketing ROI

I feel like LinkedIn is a social media platform that receives a fair amount of attention but is still overshadowed by other networks such as Facebook, Twitter, and Instagram. That’s a shame....

28 Business-Boosting Marketing Activities You Can Do in 1 Hour or Less

The entrepreneurial lifestyle is often a hectic one. Some “treps” easily end up working 50, 60, or even more hours per week. Don’t get me wrong. I love almost everything about running my businesses...
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Guide to Advertising Appeals – The 7 Ad Appeals Explained

The unwritten rule of effective advertising involves creating ads that appeal to people's emotions, these appeals can be broadly categorized into fear, sex, humor,...

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