Ensuring a Great User Experience Is the First Step in CRO

Many business owners think of conversion rate optimization only after they realize their websites don’t convert well enough. That means hundreds of potential customers have already been lost; and, until various...

Without Emotional Advertising, Your Landing Page Won’t Work. Here’s How to Get It Right.

Emotions guide nearly every facet of our lives. And it’s no different when it comes to what we choose to buy. Our purchasing decisions are largely guided by emotions rather than cold logic...

The Psychology of Search Engine Optimization: 10 Things You Need to Know

Think you know SEO? It’s all about keywords, content, and optimization, right? Not quite. Despite what you may think you know, search engine optimization has far less to do with content, coding, or...

These Six Content Marketing Tactics Will Give You 142% More Traffic in Six Months

You don’t need me to tell you how potent content marketing is. I could spout off a laundry list of stats, e.g., “conversion rates are nearly 6x higher for content marketing adopters...

8 Content Marketing Tricks That Helped Dollar Shave Club Go Viral

Ask any North-American male aged 17-30 whether he’s heard of Dollar Shave Club (DSC). He’ll probably say, “Yeah.” And it’s not just dudes who know about DSC. A lot of women know about...

20 Fascinating Topics That Every New Blog Should Tackle

When you know your stuff, writing a blog is easy, right? Uh. Not necessarily. I’d say that I’m pretty familiar with digital marketing. But when it comes to blogging, I still face challenges. The...

How to Become an Innovative Growth Hacker in One Month

So, you’ve got an amazing idea for a new business. If you build it and market it the traditional way, they will come, right? Not anymore. It doesn’t matter what your niche is....

How to Crack Google Search Optimization for Your Unique Niche

Search engine optimization sounds great on paper, but when put into practice, it’s a bit tougher. Marketing in your specific niche can be slow and painful, especially if you’re just starting...

14 Advanced SEO Tactics That Your Competition Doesn’t Know About

Believe it or not, SEO is still an ultra-powerful tool in 2016. I posted recently that SEO isn’t dead—far from it. If Google is still taking it seriously after all these years,...

How to Fact-Check Your Latest Blog Post in 20 Minutes or Less

Nobody’s correct all the time. Your blog posts, on the other hand, should be correct all the time. Why? Because if your blog gets the facts wrong, your readers won’t take you...
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Getting Started with Conversion Tracking – AdWords In Under Five Minutes

00:00 Hi everyone, I’m Spencer from the AdWords team, and this is AdWords In Under 5 Minutes. This video will teach you how to...

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