Think You Got Hit by the Google Fred Update? Here Is What to Do

Arguably, the biggest Google algorithm shakeup of 2017 occurred on March 8. Of all things, it was called…Fred. The sheer randomness of the name and the massive drop in traffic that many sites...

How to Combine Native Advertising with Content Marketing to Maximize Your Traffic

Despite the proven effectiveness of native advertising, it’s a concept that remains a little murky for many marketers. Copyblogger performed a study on native advertising, asking people whether they knew what it was...

Should You Be Worried About The Next Google Algorithm Change?

“Everything changes and nothing stands still.” In this quote, Heraclitus of Ephesus was referring to life and the fundamental order of the cosmos. But he might as well be referring to Google’s chronic...

How to Use Social Listening to Create Viral Content

Viral content is inherently unpredictable. You could have two similar pieces of content—with one receiving thousands upon thousands of shares and the other languishing in obscurity. In that regard, there’s no magic formula...

How to Use Surveys to Hook More Customers

What’s the number one goal of content marketing? Besides the obvious answer of generating leads and making conversions, it’s maximizing engagement. Content marketing thrives on engagement! You want your audience to take an active...

Here’s How to Perfectly Optimize Your Infographic for SEO

Infographics are amazing! Besides being one of the best ways to explain a complicated topic with ease, they make information come alive. Research found, people following directions with text and illustrations do 323 percent...

How to Get Your Content to Rank for Seasonal Keywords

When you hear the phrase seasonal keywords, what comes to mind? Is it Black Friday, Cyber Monday, Christmas and general holiday-related keywords? Well, that’s definitely part of it. Of course, you’ll want to put...

These Are the Best Ways I’ve Discovered to Get More Facebook Followers Free

Facebook marketing is somewhat of a double-edged sword. On the one hand, Facebook had 1.94 billion monthly active users as of Q1 2017. That’s the most users of any social network by far. On...

How to Combine PR with SEO for the Biggest Success

It used to be that PR and SEO were two very different marketing tactics with virtually zero overlap. With roots going all the way back to the founding of the colonies in...

Here Are the Research Hacks I Use to Come up with a List of...

Keyword research is synonymous with SEO. I remember, back in the day, when keyword research was SEO. The recipe was simple. Use the Google Keyword Tool (now known as the Google Keyword Planner) to...
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How to Become the World’s #1 Expert in Your Niche

Whether you’re a brand, a webmaster or a solo blogger, it’s essential your audience takes you seriously. You need to prove you know your stuff. But...

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