Stop Losing Sales with These 8 Persuasive Web Design Principles

How do you convince a person to do something? When you’re having a face-to-face conversation with someone, you know how to persuade them. But you don’t have the same luxury of conversation...

How to Guide People’s Emotions to Drive Sales

Successful marketers know how to go the extra mile when promoting their brands, products, and services. You need to understand what role psychology plays in the buying process. For example, different color...

How to Quickly Identify What Is Killing Your Blog Conversions

Blogging is one of my favorite marketing tools. There are many benefits to blogging—that’s why all my websites have blogs. But honestly, I enjoy it as well. Writing blog posts keeps your...

How to Use Visual Elements to Enhance Your Blog Post’s Engagement

A picture is worth a thousand words. This is a ageless English idiom that I’m sure you’ve heard countless times throughout your life. It’s a simple concept. In short, it means that...

How to Convert Your Social Media Followers Into Customers Effectively

Social media marketing needs to be a priority for every business across all industries. Get with the times and understand the latest trends. Your customers are active on social media platforms, so...

The Top 10 Principles to Optimize Your Web Design for Mobile Users

It’s time for you to adapt to the latest marketing trends. Your company can no longer afford to ignore mobile users. Your website must be optimized for mobile devices. Why? Well, for starters,...

How to Use Continuous A/B Testing to Increase Conversions

When was the last time you updated your website? If you have to stop and think for a minute to answer that question, you may have a problem. Your website needs to...

Create a Waterfall of Downloads for Your E-Book

Writing your first e-book is exciting. But once it’s finally written, you’ve got to find a way to get it in the hands of your audience. After all that hard work, long...

My Favorite Time-Saving Social Media Marketing Tools

Staying active on social media is one of the best ways for you to create brand awareness and engage with your audience. But with so many different social platforms to manage on...

How to Write a Perfect Email Newsletter That Converts

Email newsletters are a great way to stay in contact with your subscribers. I use this strategy for my businesses as well. But when I consult different companies and analyze their email...
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Getting Started with Analytics Attribution

As much as we’d like to think that a conversion is a nice, neat and organized path from one point to another, the conversion...

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