Some agencies judge Impressions or Clicks alone as useful metrics of how your Pay Per click or AdWords online advertising is performing. In this video, Alex Fender coaches an AdWords user on two effective conversion measurements: customers calling your business; and customers filling in your contact form.

We learn that you need to measure conversions. And meaningful conversions measure calls to action that demonstrate the customers willingness to buy. PPC Rainmakers is a pay-per-click (PPC) online advertising agency that is a Premier Google Partner. We have multiple Google AdWords and Google Analytics experts, Bing experts and Facebook professionals. Our experts will optimize your search engine marketing (SEM) to give you superior ROI / ROAS for your on-line advertising spending.