Linking your AdWords and Google Analytics accounts gives you access to the entire picture of customer behavior, from ad click or impression through your site to conversion. Learn more by watching this video.

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14 COMMENTS

  1. Some people are writing a comment to see their own picture on the page . So do I now. And beside that – it is good, that Google starts making Account Linkings and User Rights more comfortable.

  2. it doesn't make sense to link your adwords to analytics when google doesn't give you second chances with adwords account suspensions. Google Adwords really sucks. I have received the worst customer service from Google. Your account gets suspended for life, without proper review, with no second chances, and even if its the first time using Adwords, even though the website linked to is not yours, and even though you had only 5 pounds in your account.

  3. Have you linked AdWords and Analytics yet?

    Linking your AdWords and Google Analytics accounts gives you access to the entire picture of customer behavior, from ad click or impression through your site to conversion. The below video gives a quick visual explanation of the benefits.

    We also recently launched some improvements to make linking even easier. Learn more in this post: http://goo.gl/azgYFb

  4. HEY! That'd be great if the video actually told me HOW to link the accounts. I don't see a "Link Accounts" button anywhere in the Analytics video. 🙁 I already knew I wanted to link my account after the first 20 seconds of the video.

  5. Funny…repeating 3 x times the same benefits but not even one word about HOW to do it…. instead a link at the end which sends me exactly no the side on which is advised to watch this video :))) That's what I call usability…. bad bad.

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