If you want to know who visits your site, what they do while they are on their site and why they leave, then you need to be concerned with web analytics. Web analytics are essential if you want to find out information about people who visit your site. Web analytics can also help you determine which sales pages are performing well and which ones are not. Lastly, web analytics help you determine which keywords are driving the most traffic to your site. There are many benefits for web analytics but below are the top 5 benefits.
Benefit #1 – Traffic Count
Have you seen counters on the bottom of web pages that shows how many visitors have come to your site? The good thing about web analytics is that you can get much more precise information. You can breakdown your visitors by how many are new visitors and how many are repeat visitors. You can also determine what pages they have viewed from your website.
Benefit #2 – Individual Visits
Now that you know how many visitors have come to your site and whether they are new or repeat visitors, you can gather information about individuals that visit your website. For each person that visits your website, you can find out what was the first page they visited and what was the last page they visited prior to leaving your site.
Benefit #3 – Total Time
Now that we have a good idea of the visitors to our site, you would want to know the total time visitors are spending on your site as well as the path they took through your site. You can use this information to determine how people navigate through your site.
Benefit #4 – Visitors
The fourth benefit of web analytics is that you can determine the links that brought your visitors to your site. Visitors either come to your site from some other link or they come directly to your site.
Benefit #5 – Keywords
Lastly and most importantly is determining the keywords that people are using to get to your website. If you determine that visitors are using particular keywords to find your site, then you want to optimize your site for those keywords. This is great opportunity to optimize your content to what your visitors are looking for when they visit your site.
As you can see, there are many benefits of web analytics. Ultimately, the benefit of Web Analytics is to make your site more relevant for your visitors.