The first thing you’ll do when you create a new AdWords campaign is choose your campaign type. Get familiar with the most common campaign types and choose one based on your business goals.
Choose one of these options to continue
a) I want the simplest way to reach the most people interested in my products/services
b) I want to reach people searching for my products/services
c) I want to reach people across the web who might be interested in my products/services