To start showing AdWords ads, you need to create a campaign in AdWords. Learn how to build an AdWords campaign that’s specific to your business goals with this interactive video guide.
Go to previous video guide: What you need to know about online marketing

Continue to Step 2: Define your marketing goals.



  1. I would like to know that is there any cost difference for image Ad and text Ad? if I would like to bid for a keyword and want to run that particular keyword for text display network and image and dynamic display network. What would be the price difference?

  2. I've had 32 different jobs from Adecco in the last 10 years. So tired of using all my time just to have a OK life. I wanna explore the world while I work "at home". good luck everyone.

  3. Question: I am selling a product on amazon. I am using around 800+ keywords the budget I have set is 5$ per day, and around 15c per click, anyways, it seems like when I cant have all those keywords active at the same time, it is like the first page is active, and other keywords are paused, If I turn the paused keywords on, all of my other keywords will be paused. Please help me

  4. How do I limit the time period of google adwords results in the results tables? For example, I don't care what the performance of this campaign was a year ago, just the past 3 months. Thanks

  5. An advertiser creates a new ad group in a
    campaign that is set to run on all relevant sites across the Google
    Display Network. If both keywords and placements are added to the ad
    group, they would work together to?

    This question appear on a web page while i was going through. i would like to know what is the meaning of "Placement" in ad word?

  6. Hi,
    I'm new to adwords, when I tried to learn more about features that are mentioned in the study guide, I mean when I clicked the start now button Adwords asked for the company details and straight away went for the First Campaign. The landing window does not show any Menu List like Home or Tools Etc. Am I doing something wrong or would it come later on. Also I'm using a laptop. So, I hope there wont be any difference in features from desktop to laptop.

  7. Hi Dear Sir/Madam how are you? My name is Naqash. I need your help that I want to work for two different companies with my personal gmail account. Please tell me how can I start? Your reply will help me very much. Than you

  8. Hi, I have sign in to the program but do not own any website at this moment. Can I go through the tutorial without entering a website URL? And also is there a way to try out the actual Adwords interface without entering a website URL? Many thanks.