In this AdWords tutorial, we’re talking about Google AdWords Bidding Strategy.
1. How to structure your Google AdWords bids to attract traffic to the right keywords in your campaign.
2. Does Google AdWords ad rank matter and should you be bidding more to be in top position?
Resources Mentioned in the Video:
AdWords Keyword Match Types: https://www.youtube.com/watch?v=2bWU8EasvdM
Google AdWords Search Funnels and Impression Share:
The Google AdWords Success Guide: