– Learn exactly what tiered link building is and how you can use it to rank sites easily. Tiered link building is an advanced technique and is pretty complicated to wrap your head around. I created this video series to teach you how to do it easily and effectively step by step.

You can download this video for your mobile phone or tablet as well as a full transcript of the video at

If you have any questions or comments then please get in touch with me via my blog or in the comments below and I will help you out.

Video Transcript

What’s up guys this is Matthew Woodward and welcome to my ultimate guide to tiered link building.

Today I’m going to take you through exactly what tiered link building is.

The benefits of tiered linked building.

How to use it to rank sites easily.

And ultimately how to setup a tiered link building campaign

So what is tiered link building exactly? It is a unique approach to link building in which you essentially build backlinks to your backlinks. That helps to give your first tier of backlinks more strength and authority. Over time your tier 1 backlinks will gain page rank and that link juice gets passed directly onto your site.

You can then take this a step further and create a third tier of links to strengthen your second tier. This creates a knock on effect passing huge volumes of link juice and authority all the way down the chain to your site. The other advantage to this is it gives search engine spiders millions of paths and oppertunities to land on your site which will further increase rankings.

Now I realise all of that probably sounds pretty confusing so let’s make things a bit easier to understand with a diagram. Here you can see your main and normally you would build a first tier of backlinks such as web 2.0 sites, blog posts, article directories and things like that. What makes tiered link building different though is you then build backlinks to each of those first tier links.

For example we might create a wiki link, blog comment and bookmark to your web 2.0 tier 1 link. This helps give the tier 1 link more strength and authority in Google’s eyes. We would then do the same for each of the tier 1 links. As you can see there is already a decent amount of link juice flowing through to the site just with 2 tiers of links in place.

What we actually want to do is repeat the process for the tier 2 links by building a third tier. The idea is to build as many tier 3 links as possible to boost the tier 2 links, which in turn boosts the tier 1 links and your site.

This is a very simplified example but hopefully you can see how powerful it is if each of your tier 1 links had 50 tier 2 backlinks, and each of those 50 tier 2 backlinks had 300 hundred tier 3 links.

It might all sound like hard work but tiered link building offers some superb benefits.

First of all it allows you to build a protective layer of tier 1 links around your site. This protective layer helps reduce the risk of getting a penalty and also means that we can take advantage of a lot of the riskier link building methods out there.

For example high PR blog networks such as ALN can be used to strengthen your tier 1 links. If they get caught out in an algo update then it is your tier 1 links that get penalised and not your main site.

Overtime your tier 1 links will become page rank 3, 4 or more which is passed onto your site. You can essentially manufacture as many relevant high rank links to your site as you want.

So what makes a good tier 1 link? First of all you should focus on only getting high quality links pointing to your site. These should be surrounded by relevant contextual content that makes sense, so no cheating by using auto generated content here. Although we do have a use for that in lower tiers.

Ideally you want your tier 1 links to come from domains Google already trusts.
Tier 1 links are the foundation to your ranking so you want to make sure they will not get deleted or removed. Usually this isn’t a problem if you have used quality content on your first tier.

You should also have complete control of the link and be able to remove or edit it at anytime. While this isn’t essential it is a safety net that I recommend so you can quickly clean up your link profile if Google has a problem with it in the future.

Most importantly you need to be able to get the exact URL of a link in order to build a second tier of links to it.

Here are a few examples of great tier 1 links.

You could build out a set of web 2.0 mini sites that each have 5-15 pages of relevant content. Link out to related sites and include things like relevant images and videos.

Full transcript at



  1. If Tier 1 lnks have to be such high quality on trusted domains, and you suggest hand making Web 2.0 sites….how does that relate to the video where you explain how to use SENuke to automatically create Tier 1 links? Does SENuke create these "high quality links on trusted domains", or should you really create Tier 1 links manually? 

  2. This is the best video that I ever watched about tiere link building. Short and yet very precise tutorial that you were able to explain what is tiere link building and how to do it. I agree with you Matt that we should look at the quality and not just the quantity.

  3. So, to summarize: make a ton low quality backlinks from articles/blog posts to articles/blog posts (hosted on third-party site); in hopes to pass some PR through to the first-tiers. This is blackhat, or greyhat at best. I'd rather have one quality, relevant and contextual backlink from a decent site, than 300 tier 2 and 3s pointing to the first tier. As for blog comments: didn't you hear – they we're massively no-followed a while ago. Overall, terrible advice. Let's compare my new site to yours, in terms of backlinks. According to majesticseo you have 36,042 backlinks with 20citation flow and 15trust flow. Whereas, i have 56 backlinks with 15citation flow and 11trust flow. 

  4. This is a great series of videos, i've watches 3 already and kind of understand the process. However i have 2 questions:
    1- After the 2 weeks of tier 1 and the week of tier 2 and 3 is complete (when all links are created) how much time does it usually takes you to rank for your keyword in the first, let's say, 50 results of google (if you hit the first 10 much better)?

    2- is it recommended for niche sites?, can i rank in the first 10 resoults in a month if is a low competitive long tail keyword that i'm aiming for?

    My friend, thanks very much for the video again, i'll give it a try and share anyway!

  5. Great tutorial Matthew. Thank you. Just what I was looking for. Got some great tips and I really like the way you've set up your video links. I started on your website, and ended up here on YouTube. I've always tried to keep people on my site. I guess it doesn't matter in the end as long as people get your content.

    I've just started using SENuke for link building but having trouble figuring it all out. Your tuts are great and hopefully I can make sense of it all now.

  6. But the tough part is google's constant updates/changes, your site lost after loosing in the top place, undoing after being penalized (which is always #1 to avoid) = forget figuring out.  That comes to lots of tier links, links, back links, etc.  Yeah, we're going in circles.  Still figuring it out.  Helpful info you gave.  Thanks.

  7. Matthew, will this still really work in 2015 or is this likely to see you get penalised in the long run? Also are these tools and methods still the best to use in 2015 or have you now moved on? If so it would be great to have an updated version.

  8. im confused where to put the links per tiers ! is it ???
    main site <—tier 1, put homepage domain link of Main site ?

    tier 2 <—- put homepage domain link of tier 1 ?

    tier 3 <—- put homepage domain link of tier 2 ?

  9. Hey there Matthew, thanks for the amazing series! Simply love it, you have broken down the whole process into easy-to-digest format. Thanks a lot.

    I have a question, is this approach recommended for ranking local sites in year 2016? Thanks!