A/B Split Testing helps increase click-through rates (CTR) and is a simple tool for online marketing professionals, webmasters, website owners, e-commerce website owners and bloggers.
The video explains how the A/B split test can be used to increase CTR on email marketing campaigns, pay-per-click (PPC) campaigns and how it can be used to increase conversion rates on website visits and increase revenue for online publishers.
The test involves taking a control sample and defining the current CTR and revenue in the current month. In this video we are using a B2B email marketing campaign. This email campaign is seen by 10,000 customers a month. The company defines its current CTR, its conversion rates on website visits and its revenue. This is considered the “A” portion of the test.
In the next month, the company makes one change only and then measures the impact of that change on CTR and revenue. The company is sending the email campaign to 10,000 customers.
In the following month, the company makes yet another change and then measures the impact on CTR and revenue.
Every subsequent month the company will tweak its email marketing campaign by making only one change and then measuring the impact of that one change on CTR and revenue.
The idea is to find that optimal layout for the email marketing campaign where CTR and revenue are maximized.
When performing an A/B Split Test make sure you only make one change at a time. Otherwise you won’t be able to link any one change to an increase in CTR. You’ll be left guessing what of the two changes increased or decreased CTR. Therefore, change one variable at a time, measure CTR and revenue before making another single change the next month.