Google Shopping Ads now make up 56% of retailer ad spend in the USA, and a study by Merkle has shown that Shopping ads also accounted for 46% of clicks to retailers in the second quarter of 2016.
The current trends indicate that Google Shopping revenue is only going to grow in the next few years, making it more vital than ever to have a strong Google Shopping strategy as a retailer.
The infographic below, produced by Clicteq, will give you a quick visual and entertaining summary of seven advanced Google Shopping strategies that can supercharge your Google Shopping performance and help you compete in 2017.
Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home had delivered what appeared to be an unsolicited advertisement to unsuspecting owners.
Advertising has always been about emotions. Emotions lead to actions and, as such, influencing emotions is the most effective route to influencing actions.
Google announced yesterday the launch of “shortcuts in search”, which will allow Android users in the US to access quick answers on a range of topics with the touch of a button.